(Updated) You’ve invested a lot of time and money into your website or business blog. Is your investment paying off? If you’re happy with the number of referrals and clients your site is generating, consider yourself fortunate. If not, read on. Begin by asking yourself this. What does your website or blog say to [...]
Starting out in business? Great. You’re joining 27 million other small businesses in the U.S. Want to avoid being among the 40 percent of small business failures each year (per CNN Money stats click here)? Even better. My top recommendation for newbies starting out in business: Create a standout, customer-friendly website. Staying [...]
If you want to find new customers on a limited budget it’s hard to find a better low-cost tool than business blogs. Or, a better investment. Unlike a Facebook page where you are a ‘renter’, with a blog, you own it and all of its content. Business blogs make it easy for you [...]
This post originally appeared at Caypen.com. You’re launching a startup on a shoestring. You’re stretched—developing a product, service or app. Creating a website, finding partners, maybe looking for investors. How are you going to get customers? Big-company options like buying advertising or hiring a public relations firm are budget-busters. You can’t just put up [...]
Category: Business Blogs, Get Customers, Startups
Right now, at this moment, does your website content represent your best self? Your top capabilities as an expert in your area? Does your website content contain your best knowledge? Your most recent insights? I’m asking because lately I’ve spoken with tons of experts, business owners, coaches, and consultants who haven’t updated their website content [...]
Category: Content Marketing, Finding Customers, Social Media
This is a guest post by Roslyn Lenk. So you took the plunge and decided to start your own business. Like any business, you’re starting small, and will hopefully continue to grow larger as you establish yourself and increase productivity. But it’s going to take a lot of hard work and dedication. However, one thing not [...]
Category: First Website, Lead Generation, Social Media
I like to ask startup entrepreneurs if they’re attracting customers using business blogs. They look at me as though I have two heads. Business blogs take time. Don’t I have any idea how busy they are? They are simply too maxed out to write business blogs for their startups. She or he explains [...]
Category: Business Blogs, Finding Customers
At a recent meeting of independent consultants the topic of the day was getting clients online. Everyone agreed that attracting prospective clients to their website or business blog was essential. But most people didn’t know how to do it. Since I work with service professionals who want to attract more prospective clients online, I had [...]
Category: Business Blogs
Don’t you love it when a chance meeting at a networking event goes well? When it turns into a killer prospective client conversation? Or, when you and a prospective client just click during a phone conversation that resulted from a referral. You introduce yourself and explain how you solve blue widget problems for [...]
Category: Business Blogs
(Revised) If you apply the ways for using business blogs that I’m outlining below, it will be easier for you to find more customers. Why? Because prospective customers will have an easier time finding you online. Customers who you haven’t met face to face will get to know you through the experience and knowledge [...]
Category: Business Blogs, Finding Customers
Updated version If you’re starting a new business and you’re like me when I started mine 10 years ago, you’ve probably got the same “butterflies in the stomach” feelings. You’ve got tons of decisions to make about things that can make you or break you! Starting with setting up your first website, there’s lots to [...]
Category: Content Marketing, First Website
Whether you’re an entrepreneur, a solopreneur or small to mid-size business, you might have determined that a great way to find customers is by sharing your expertise on your website, blog and other sites used by your customers. If you’re not on the expertise-sharing bandwagon yet, you may be interested in learning more. [...]
Category: Content Marketing, Finding Customers, Interviews
Are you a small business owner who’d like to win a year of help in your marketing and finding new customers efforts? If so, click over to Project Rev 2012 and check out the details of the second annual ‘small business marketing advisors and more’ contest sponsored by Deluxe. Be sure to do so [...]
Category: Finding Customers, marketing
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