If you want to find new customers on a limited budget it’s hard to find a better low-cost tool than business blogs. Or, a better investment. Unlike a Facebook page where you are a ‘renter’, with a blog, you own it and all of its content. Business blogs make it easy for you [...]
Updated version If you’re starting a new business and you’re like me when I started mine 10 years ago, you’ve probably got the same “butterflies in the stomach” feelings. You’ve got tons of decisions to make about things that can make you or break you! Starting with setting up your first website, there’s lots to [...]
Small Business Website Content Planning View more presentations from Cynthia Trevino My WordPress web developer pals tell me that often their business owner clients have difficulty coming up with the information needed to appear on their new websites. For many owners, writing content for a new business website is about as much fun as shoveling [...]
Starting out in business? Great. You’re joining 27 million other small businesses in the U.S. Want to avoid being among the 40 percent of small business failures each year (per CNN Money stats click here)? Even better. My top recommendation for newbies starting out in business: Create a standout, customer-friendly website. Staying [...]
Category: Business Blogs, First Website
(Revised) If you apply the ways to use business blogs that I’m outlining below, your customers will have an easier time finding you online. Clients who you haven’t met face to face will get to know you through the experience and knowledge you share. With a blog, you demonstrate your subject matter expertise. Customers [...]
Category: Business Blogs
Whether you’re an entrepreneur, a solopreneur or small to mid-size business, you might have determined that a great way to find customers is by sharing your expertise on your website, blog and other sites used by your customers. If you’re not on the expertise-sharing bandwagon yet, you may be interested in learning more. [...]
Category: Content Marketing, Finding Customers, Interviews
Are you a small business owner who’d like to win a year of help in your marketing and finding new customers efforts? If so, click over to Project Rev 2012 and check out the details of the second annual ‘small business marketing advisors and more’ contest sponsored by Deluxe. Be sure to do so [...]
Category: Finding Customers, marketing
What are Vanity Metrics? Are you tracking Vanity Metrics or Actionable Data? Hiten Shah, CEO of KISSmetrics, posed this and other juicy questions to the 150-ish attendees of a recent San Diego Tech Founders Meetup. Hiten spent the evening opening the eyes of the #leanstartup audience by telling engaging stories about which web [...]
After a few years of working with business owners and startups to develop and add a business blog to their websites, I’ve identified five key success factors. Blogging for your business is a different animal than most traditional marketing tactics. A successful business blog is not a marketing campaign that has a start and stop [...]
Category: B2B, Business Blogs, Finding Customers
Finding a steady supply of fresh topics is a top barrier for entrepreneurs and small businesses when it comes to updating their websites or blogs. The most fertile source of fresh content ideas for your website and blogs is: your customers! Make it a point to always ask your customers and prospects what’s on their [...]
Category: B to C, B2B, Content Marketing
After being coached by the team at Deluxe Corp., one small business owner has clarified her company’s top marketing tactics. Diane Presser, Founder of Comfort Coach Transport, shares some methods she’s using to find and win new customers. These include: 1) keeping her small business website content updated monthly, 2) talking about her company with [...]
Category: B to C, Interviews
Small businesses and entrepreneurs that are (still) thinking about launching a company blog can get some bold inspiration from Feefighters’ blog. Feefighters is a comparison shopping website for credit card processing. The site’s unique auction process and comparison engine allows them to save businesses 40% on average on their credit card processing. This B2B blog [...]
Category: B2B, Business Blogs
Wouldn’t it be a great online trust builder to share with prospects your original article that was published in an industry magazine? Your credibility with potential buyers would be enhanced if your content was published on a B2B website that runs lots of business news. Especially business news that attracts your ideal buyers. Image: Flickr, [...]
Category: B2B, Building Trust
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