WOMMA (Word of Mouth Marketing Association) posted five tips on becoming a Company Evangelist for your company (dated 5-31-06). Below are Betsy Weber’s five tips. Betsy Weber was a panelist at the June WOMBAT event (my post about event) in San Francisco. She is delightful and was helpful to everyone at our table—sharing her experiences [...]
On July 30, the Sunday New York Times, a favorite ritual of mine, ran an insightful article, All the Internet’s a Stage. Why Don’t C.E.O.’s Use It? by Randall Stross (author and professor of business at San Jose State University). Stross points out how few Fortune 500 chief execs are currently blogging and possible reasons [...]
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