Blog Business Summit: Cisco’s New Web 2.0 ” We Learn from Our Customers Everyday”

Yesterday, Jeanette Gibson of Cisco’s new media group talked about the launch of their new Web 2.0 site on October 2. (See my post here about the site.) Why did Cisco add Web 2.0 features? They’ve recognized that there is a shift of power in the market, according to Jeanette. They are [...]

Blog Business Summit: Cisco’s New Web 2.0 ” We Learn from Our Customers Everyday”

A View From the Blog Business Summit- Microsoft’s Culture Change from Blogs to Community Building

The Blog Business Summit’s (in Seattle) first set of panelists today was Jeanette Gibson from Cisco, Corporate Communications and John Starkweather of Microsoft. They shared insights about how their companies were adopting the so-called new media—blogs, wikis (web sites that can be updated by web visitors), and podcasts, etc..
At Microsoft the openness started [...]

A View From the Blog Business Summit- Microsoft’s Culture Change from Blogs to Community Building

How to Save Millions on Advertising & Reach Ready-to-Buy Buyers: DriverTV

Using Your Web Site to Start (More) Customer Conversations: Cisco.com