Yesterday, Jeanette Gibson of Cisco’s new media group talked about the launch of their new Web 2.0 site on October 2. (See my post here about the site.) Why did Cisco add Web 2.0 features? They’ve recognized that there is a shift of power in the market, according to Jeanette. They are changing the way [...]
The Blog Business Summit’s (in Seattle) first set of panelists today was Jeanette Gibson from Cisco, Corporate Communications and John Starkweather of Microsoft. They shared insights about how their companies were adopting the so-called new media—blogs, wikis (web sites that can be updated by web visitors), and podcasts, etc.. At Microsoft the openness started with [...]
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