In this blog, I often highlight business marketing ideas from large firms that smaller companies could learn from and even adopt. And then there’s this. Recently the Wall Street Journal wrote about a big business marketing idea that I do not recommend. Not if you’re a small business interested in credible marketing that leads to [...]
In November I posted about an article in eWeek that interviewed companies using web 2.0 tools wikis (web sites that are easily editable by web visitors). I promised to add the link to eWeek’s excellent article,so here it is. Enjoy! For those who didn’t catch my original post: The eWeek article demonstrated how big and [...]
All business marketing efforts can benefit from (more) customer testimonials. Testimonials from delighted cusotmers are the holy grail for marketing and word of mouth marketing. John Jantsch, award-winning blogger and owner of Duct Tape Marketing, found a great online tool to make it easy to obtain testimonials (here is John’s post). The name of the [...]
Business marketing, business blogs and public relations all took a giant step forward yesterday. Now it will be easier for businesses to use their press releases as marketing tools. Marketing directly to prospective customers using press releases that are oriented toward your target audience is an emerging trend. Technorati (The Google for blogs) and PR [...]
Finding cool companies that are putting Web 2.0 tools to work in their business marketing is fun for me. (So I’m easily entertained.) I love sharing this stuff. Autodesk is a F1000 design software and services company that is serious about the new, new marketing. They’re having two-way (markets-as-conversations) online dialogues with their customers. A [...]
Since Time magazine named “You” the 2006 Person of the Year, small businesses might want to take a deep breath and look at some ways to participate. And by the way grow their businesses. It’s all about the collaboration on the so-called Web 2.0 by, well, anyone and everyone who wants to participate. Time says [...]
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