Successful marketing now requires that we master the arts of writing, publishing, search engine optimization/marketing, and conversation, among others. Now Uncle Seth says we would do well to adopt the crop rotation practices of farmers when creating email marketing. Seth’s Rotating Crops post says, "Sure, every farmer knows that rotating crops helps the soil recover [...]
Deborah Grove, a successful entrepreneur and founder of Green IT is Sustainable summed up the challenges of the consumer-generated, word-of-mouth, I-decide-when-to-buy world succinctly yesterday when she said to me, “There is no more selling.” Well, if there is no more selling—what replaces it? A new role, not just for sales, but for marketing too. Especially [...]
Customer evangelists are a business marketing person’s dream. Customer evangelists love your product, your service and your company. They tell everyone they know how they cannot live without your widget or service. Customer evangelists become your unpaid sales force. What’s not to love? Unfortunately, back here on earth, these angelic customers do not always let [...]
If you are debating the marketing ROI for business blogging for your company, you’re not alone. Even the staunchest business blogging proponents (often) have difficulty explaining exactly how blogging and other forms of customer conversation contribute to the company’s bottom line. Let’s chalk it up to the unsolved art/science of measuring ROI for marketing programs. [...]
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