It’s not just your kids, employees and friends flocking to user generated media, social networking sites such as MySpace, YouTube and Wikipedia. Here is yet another indication that businesses are using these so-called Web 2.0 social networking (social media) capabilities to communicate with both employees and customers and to market to prospects and customers. This [...]
Kami Huse asked a thoughtful on her Communication Overtones blog the yesterday. A student asked her a seemingly simple question, “Would you recommend a blog, or other online communication tool to other companies?” Kami said, well, yes. She does recommend blogs all the time. But then, her real answer is, “It depends.” Kami noted that [...]
This post is a contribution to Jordan Behan’s request for ideas for a presentation he is putting together on how businesses can use social media (Web 2.0) to connect directly with customers. Jordan’s blog is TellTenFriends. I suggest that Jordan’s presentation include examples about business-to-business companies’ use of social media. Most social media success stories [...]
WOMMA reported on a new University of Massachusetts study telling us the "Hype is Real: Social Media Invades the Inc. 500". Ha! Take that you business blogging-, podcasting-, social networking-disbelivers. The researchers surveyed 121 of the fastest-growing US companies in Nov.-Dec. 2006. The results are surprising, even to die-hard customer-conversation strategy advocates like me. Familiarity [...]
If you’re looking to reduce sales cycles and get your prospects more engaged in a conversation, having the right content is key. Marketing Sherpa just published a preview of a new joint study with Knowledge Storm. They recently surveyed over 3,000 end users registered in KnowledgeStorm’s database to find out how they feel about content [...]
If you’re still debating about taking the plunge into business blogging and online public relations, here’s a must-view web video. A candid, un-staged conversation with the Warren Buffets of blogs and social media. My partner, Jim Butz, found this video discussion with A-list bloggers, Robert Scoble, (Scobelizer), Chris Pirillo, Andru Edwards and others. The video [...]
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