I spoke to three different business people today (two small business owners & one mid-sized corporate person) who had a similar so-called pain point in common. (Honest, I didn’t even ask them.)
Email marketing is not working.
Prospects are not responding to email pitches.
Even members/customers that have “opted in” to a company’s email list aren’t […]
Small business owners—well all of us—need to save time. Especially if you (wish to) follow blogs or other frequently updated sites online. RSS, or Really Simple Syndication, is a little understood time-saver. Many of us associate RSS as a complex “Web 2.0 term” if at all. My friends say, …yeah I’ve heard of RSS…” […]
MarketingProfs produced a great online seminar today titled, Social Media 2.0: Building a Blogger Relations Program. Josh Hallet, social media consultant and voice of HyKu blog, delivered a lively and info-packed presentation. He provided plenty of from-the-trenches insights and tips useful for small business owners and marketers trying to reach out to business blogs and […]
ClickZ covers a study about how adults visit social networking sites online. Enid Burns wrote the article ‘Marketing to Social Networking Sites’, Targeted, and provides some interesting takeaways for marketers. The study found that,
“One in four adult Internet users in the U.S. regularly visits popular social networking sites, according to “iProspect Social Networking User […]
A picture is worth a thousand words. Or a gazillion dollars. This view of Web 2.0, created by Yael Elish, CEO of eSnips (a cool social content sharing site) and posted at Down the Avenue Blog, is intriguing. The original intent of the Web 2.0 ecosystem image and the posts by a Business 2.0 […]
Smart companies of all sizes are benefiting from what Wired magazine (April 2007) refers to as, ‘Radical Transparency’. Its cover article is titled, The See-Through CEO. Clive Thompson’s lively look at the (dramatically) open communication in business that results from CEO blogging. My view is, this article describes the new, new public relations for companies. […]
Small Company Big Image blog is a resource for small businesses & marketers that want to use new media to generate leads and grow their companies, by Cynthia Trevino.
