Small businesses looking for lessons in how to differentiate their products from competitors, can take a quick lesson from an article about small business Magnatag Visible Systems in today’s Wall St. Journal, Taking the ‘Common’ Out of ‘Commodity’ Custom Whiteboards Set Tiny Factory Apart From Generic Rivals. The company sells a highly commoditized business office [...]
If you’re a small business or mid-size company that sells through a dealer, rep or VAR (value added reseller) channel, there are some key lessons from Facebook. Right. The online social networking site that your college-age kids are using. Your challenge with sales channels is to keep your products top of mind. Among other things, [...]
Social media marketing is emerging as a viable business-to-business marketing, public relations option. It is even becoming a useful so-called Web 2.0 tool for executing business strategy, as companies obtain valuable customer preferences and opinions from their online communities. Here is a PowerPoint (definitely not a Web 2.0 tool) I created to explain to a [...]
Business owners and business marketers in the audience gained some key insights from a talk today at the San Diego Venture Group’s 5th Annual Venture Summit (a gathering of California venture capitalists). The keynote speaker (actually, interviewee) was Josh Berman, Co-Founder and COO at MySpace.com. MySpace is the largest social networking site (my earlier post [...]
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