Today I listened to a MarketingProfs’s webinar from March 7, 2007 and heard a different view point of the uses of Buyer Personas to really understand your customers (my earlier post here on personas) from expert Tamara Adlin. She talked about marketing successes companies have had using personas—like increasing sales, improving use of a web [...]
Small companies and business owners are missing new customer acquisition opportunities by not clarifying who their customers really are. Sure, we all say we know our target audiences and customers. But how well do we really? I always say that I feel like I am starting at square one when a business owner or marketer [...]
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