This is a follow up from my recent post here. I promised to write about how to more quickly find and follow business blogs that are written by influential people in your industry space. The initial step in developing and launching a blog strategy for your business is similar to that of launching your product [...]
The highlight of today’s Wall St. Journal small business blog article is about how Sequence, Inc. is now finding customers from their web site, based on the owner’s blog. The excellent article covers the pluses and minuses of business blogs launched by entrepreneurs and small business owners. This article highlights a few small business owners [...]
In the age of Google and search engine marketing, getting your name or your company’s name out on the Web is crucial. Online public relations is a great way to pump up your word of mouth marketing. Search engines like lots of things that are common to new media (blogs and Podcasts): Why? New media, [...]
The eyes of most (and by most I mean all) CEOs, owners and executives of the small to mid-size companies I know still glaze over when I say the words “blog”, “online community”, or “social media marketing”. My personal challenge is to find a way to explain the "new marketing/public relations” two-way dialogs and authentic [...]
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