Archive for October, 2007

Anticipating New Social Media Ideas from Blog World Expo & New Media

No Comments » - Filed in Blogging, Conferences, Customer Conversations, Social Media, Social Networking

 
I’m looking forward to attending the Blog World Expo & New Media Conference in Las Vegas next month.  Of the other blogging seminars I’ve experienced, this one has the most intriguing speakers and topics.  And I like that the newly launched organization of the same name, is based in my neck of the woods—San Diego [...]

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No Comments » - Filed in Blogging, Conferences, Customer Conversations, Social Media, Social Networking

Using Social Networking Sites for Lead Generation: Marketing Sherpa Success Story

2 Comments » - Filed in Customer Conversations, Finding Customers, Marketing PR, Social Networking

If your company markets and sells to businesses, it is difficult to find examples of successful lead generation campaigns using social networks.  Successes using social networking sites by consumer companies abound.  Thanks to the intrepid Marketing Sherpa team, we have a rare business-to-business example with the recent case study from Information Builders, an enterprise software [...]

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2 Comments » - Filed in Customer Conversations, Finding Customers, Marketing PR, Social Networking

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