Warrillow Weekly published a lemonade-cool successful marketing case study—complete with budget. The bank’s Marketing EVP used traditional tactics in a (good, old fashioned) integrated marketing campaign to generate leads: opt-in email, signage, give-aways, cold hard cash and radio spots. This marketing budget/execution example has useful lessons for small businesses, even if your marketing budget is [...]
Old Media vs. New Media Finding the best way to generate leads is probably the biggest marketing challenge for businesses of all sizes. I had a small business owner client that for years relied on direct mail letters to generate leads and prospects. Direct mail to a select list of prospects worked well for him [...]
Welcome to Small Company Big Image’s new look and new home! Thanks to Nate Whitehill and the team at Unique BlogDesigns! I met them in November at BlogWorld Expo. Nate is an Internet and Business Blogging Strategist. Also, a top blogger at Nate Whitehill dot com. Nate launched his blog in January of 2007 and [...]
Today’s Wall St. Journal has an article about how big companies are using online networks of loyal customers to gain valuable insights. They are used for collecting customer opinions on ads as well as new products. I think there are great ideas here for small companies putting together lead generation programs. Del Monte Foods established [...]
Raza Imam at Boycott Software Sweatshop blog is an outstanding example of small business blogging at its (humorous) finest. I love his “about Me” bio here–to the point and honest. Raza’s blog is a way to win the hearts and minds of small/mid-size and startup companies that could benefit from the services of his offshore [...]
Now is the time when, among tons of other business and personal decisions (do I just take a room at the local fitness center?), we must decide on the best strategies and tools to generate leads and grow our businesses in the New Year. And by best of course we mean: what is the cheapest, [...]
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