After seeing dozens of news stories about the “Will It Blend?” online videos from Blendtec (the devices blend golf balls, cigarette lighters, iPhone…) seeing the results from this now- legendary small business marketing tactic is impressive. According to Inc.com Magazine , Blendtec’s viral online videos netted not only 35 million YouTube views but a nice [...]
In your efforts to generate leads via new media (or via any other media), it’s getting harder and harder to not consider the potential behind online video. At least it is for me. Creating compelling content for your target market and posting it on YouTube just might be the lead generation tactic of the year [...]
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