Archive for February, 2008

How A Small Company Uses Online Video Effectively

No Comments » - Filed in Online Video, Word of Mouth

 
After seeing dozens of news stories about the “Will It Blend?” online videos from Blendtec (the devices blend golf balls, cigarette lighters, iPhone…) seeing the results from this now- legendary small business marketing tactic is impressive.
According to Inc.com Magazine , Blendtec’s viral online videos netted not only 35 million YouTube views but a nice bump in […]

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No Comments » - Filed in Online Video, Word of Mouth

Is Online Video Right for Your Small Business?

No Comments » - Filed in Customer Conversations, Lead Generation, Online Customer Communities, Online Video

In your efforts to generate leads via new media (or via any other media), it’s getting harder and harder to not consider the potential behind online video.   At least it is for me. 
Creating compelling content for your target market and posting it on YouTube just might be the lead generation tactic of the year decade.
At […]

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No Comments » - Filed in Customer Conversations, Lead Generation, Online Customer Communities, Online Video

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