Archive for February, 2009

JetBlue Listens (Hard) to It’s Customers!

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JetBlue Listens (Hard) to It’s Customers!

I love it when companies do the right thing; you know something for their customers! JetBlue Airways offers an excellent example today for small companies. JetBlue’s now offering to give full ticket refunds to passengers who booked and paid for flights and then lost their jobs. Now this is a timely, sensitive promotion, given the [...]

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Small Business Social Media, Online Community Marketing Examples

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Small Business Social Media, Online Community Marketing Examples

This is a follow up to my previous post on Reasons to Build an Online Community Around Your Products. Here are two business-to-business examples of how small (to midsized) businesses have used social media marketing and online communities.  One BtoB example is for lead generation and the other for product development. Thanks to Marketing Sherpa [...]

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Social Media Marketing: 8 Reasons to Build a Community For Your Products & Services

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Social Media Marketing: 8 Reasons to Build a Community For Your Products & Services

Whether you’re marketing and generating leads from consumers or businesses, you’re finding that buyers are few and far between during the current economic mess. People still buying these days are carefully evaluating options before choosing.  Even as small business owners are dealing with lost sales, the Web 2.0 world is producing more social media websites [...]

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