If you’re looking to make your small business more easily found online (who isn’t?) and you’re already publishing a company blog good for you! Congrats! And if your business blog is separate from your company web site—double congrats! I think you should always have your business blog separate from your company web site. Why? More [...]
If your small business needs some fresh lead generations ideas, you’ve come to the right place (blog). My friend Henry DeVries, a Lead Generation Expert, Speaker, and Author, shares his best 15 ideas for small business lead generation—in any economy. 1. Find pain and educate prospects on how to kill it 2. Recycle, recycle, recycle [...]
This is the final post in my 3-part interview with Jim Burns, CEO of Burns Engineering about his team’s adoption of Web 2.0 and social media to engage their temperature measurement customers in the instrumentation industry. Part 1 of our interview is here. The second post is here. Q. Tell us about your plans to [...]
If you’re interested in how social media and Web 2.0 are moving into small business, this post is for you. Yesterday we began our interview (here) with Jim Burns, CEO of Burns Engineering, about how his small business decided to adopt Web 2.0 and social media in order to have rich conversations with their customers [...]
If you’re a CEO in manufacturing, engineering, or, well, a small to mid-sized business, you’ll want to dip into this Web 2.0 /social media (2-part) interview. Find out from Jim Burns, the temperature expert CEO of Burns Engineering, the reasons he’s adopted social media, business blogging, Twitter and is building an online community for his [...]
Building a Community with Social Media and Web 2.0 – A Cisco Product Launch Case Study View more presentations from LaSandra Brill As a small or midsize business owner or marketer, you can always use a good example of successful business-to-business social media marketing. Small business CEOs tell me they find how-to social media marketing [...]
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