Archive for May, 2009

How a Manufacturer Put Its Customers First in a White Paper and Won Leads, Positive PR

When working to make their company better known, JER Envirotech put its customers first and created a great success story from a lead generation campaign and more.
According to a case study at MarketingProfs (subscription required) JER Envirotech (TM) needed to make itself better known and more credible.   JER makes  eco-friendly thermoplastic biocomposite materials used by [...]

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How Service-Now.com Attracts Customers, Grows Fast and Uses Word of Mouth Marketing All on a Shoestring Budget

If you’re looking for from-the-trenches B2B marketing strategies and tactics that work, you’ll want to check out what two marketing gurus from Service-Now.com have to share.
Tuesday night in San Diego, two marketing superstars from 4-year old startup Service-now.com delivered an in-depth, insightful view of a business and marketing success story.
Matt French, Brian Surritt, Marketing Director, [...]

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Social Media Online Community Boosts Customer Interaction 388%

If you’re a small business owner looking for examples of how companies have used social media to increase customer participation, loyalty and sales, Sony is a good example.  Even if they are ginormous.  MarketingProfs (premium article) did a nice job of profiling this Sony social media marketing case study early this year.
Sony began their social [...]

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