When working to make their company better known, JER Envirotech put its customers first and created a great success story from a lead generation campaign and more. According to a case study at MarketingProfs (subscription required) JER Envirotech (TM) needed to make itself better known and more credible. JER makes eco-friendly thermoplastic biocomposite materials used [...]
If you’re looking for from-the-trenches B2B marketing strategies and tactics that work, you’ll want to check out what two marketing gurus from Service-Now.com have to share. Tuesday night in San Diego, two marketing superstars from 4-year old startup Service-now.com delivered an in-depth, insightful view of a business and marketing success story. Matt French, Brian Surritt, [...]
If you’re a small business owner looking for examples of how companies have used social media to increase customer participation, loyalty and sales, Sony is a good example. Even if they are ginormous. MarketingProfs (premium article) did a nice job of profiling this Sony social media marketing case study early this year. Sony began their [...]
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