Archive for June, 2009

Social Media Marketing, Twitter Lesson from Guy Kawasaki

7-13-09 Update:  Here is link to Guy’s blog where he published all of the links he discussed at this event.
This morning 600 people gathered in La Jolla (San Diego) to hear Guy Kawasaki talk about “Social Media to Market Your Business”.
Photo source: Adjix TwitPic
Guy treated us to a powerful tutorial on how he uses social [...]

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How to Create a Successful Business-to-Business Blog

If you’re a small business owner or marketer in the business-to-business space, successful social media examples are hard to come by.   But I have unearthed a sterling example for you! Well, I actually did my reading over the weekend thanks to the Groundswell team…
In their newest book Charlene Li (formerly of Forrester and founder of [...]

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How a Small Business Blog Can Help Launch A New Product Online

Small business blogs are pretty common these days, but some entrepreneurs question how a small business blog can help them.  I hear questions all the time like:

Sure business blogs are great, but for me?
I just put up a new web site. Now I need a blog?
Who would read it?
What would I write about?
I [...]

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Bootstrapping Ideas for Startups and Small Businesses from Digital Media Center, Orange County

If you’re an entrepreneur–or are thinking like one–bootstrapping ideas that work for startups  (how to market, launch a new business or how to create partnerships) are also great for all small business owners, no matter how long you’ve been around.  So on Thursday, June 10 I spent an insightful afternoon at the Digital Media Center [...]

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