Under the heading of ‘damn I wish I’d said that’ yesterday the Wall St. Journal’s Kyle Smith reviewed yet another (yawn) book on the blogosphere. Smith’s book review begins:
Reading blogs, in the words of the sci-fi writer Bruce Sterling, is like being “beaten to death with croutons.”
Kyle Smith’s book review is here.
Photo source: Flickr, [...]
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DemandGen Report surveyed 218 BtoB sales and marketing professionals and found that social media is (actually) driving leads and helping to connect with prospects. The study took place in June. (DemandGen Report is an online publication that focuses on sales and marketing automation tools to help companies drive growth.)
Source: DemandGen Report
LinkedIn (58 percent) and company [...]
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Camera-shy small and midsize B2B companies, if you’re (still) debating about the value of online videos on your company web site, it’s time to get out your
Flip video!
Warrillow & Co. just published some research about online video viewing by small business owners. It seems that 71 percent of small business owners go to [...]
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Source: iStock.com
Business-to-business (B2B) companies that have been on the fence about the usefulness of social media marketing will enjoy a recent blog post at Businessknowhow.com. Jean Van Rensselar, a public relations firm owner published a post titled, ‘B2B Skip the Social Media Marketing’.
She builds a comprehensive case about the B2B risks of using social media. [...]
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Successful business-to-business marketing is a tough road. No matter how hard we try, most B2B products don’t have the sizzle of an iPod.
But one untapped resource all B2B companies have is real customers with authentic, from-the-trenches stories to tell about how your products and services helped them to be successful.
So, how about putting a [...]
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Looking for content ideas for your small business blog or web site? Read on!
The three most common questions that business owners/marketers ask me when the subject of starting a small business blog comes up (right after, jeez do I really need a blog?):
“What do I write about on a blog?”
“What kind of content should I [...]
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