If you’re an entrepreneur launching a new product, one of your biggest challenges is to get your shiny new object in the hands of potential buyers. For Internet services, that’s easier to do these days. You can create compelling content on a web site, like Mint.com. Then blog, market, do public relations, foster word of [...]
Customers love valuable, specific, no-nonsense, problem-solving content that’s easily accessible on the Web. Content that answers questions, saves time or helps to meet goals. As a business owner, creating and publishing strong web content is a key marketing tactic at your disposal. You’ll want an ongoing process to create and publish web site content that [...]
Bill Clinton famously said, “It’s the economy stupid.” In today’s online race to find new customers and grow your small business, “It’s the content stupid.” Success in the new world of marketing is based largely on creating and publishing killer content that attracts prospects to your site. Marketing is—always has been—99 percent education. Photo: iStock.com [...]
Source: ZDNet For you business to business marketers and owners asking for relevant examples of other btob companies “like me” that have successfully used social media as a marketing tactic–this bud’s for you. My erstwhile fellow marketers and bloggers have been on their toes and documented an interesting example, BreakingPoint Systems. Brian Carroll and Jennifer [...]
Changes in Information Resources Used During the First Half of 2009 Source: Marketing Sherpa Chart of the Week Marketing Sherpa‘s chart of the week ( July 28, 2009) provides key insights for businesses and marketers targeting buyers spending over $25,000. The survey looked at the ‘information resources’ (events, web sites, ads, etc.) most popular among [...]
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