If a social media marketing program is a part of your small business growth plan, here are a few basics that will set you up for success. First, you’ll want a regular supply of fresh how to articles, and other original content…
As a small business owner you’re wearing a ton of hats—entrepreneur, chief sales person, accountant, product developer, customer service rep, and more. If you’d like to jump on the social media marketing bandwagon, great! Social media marketing is really the way business gets done now. It’s time to put on your publisher’s hat. Before you [...]
It was a real treat last week at a conference to hear a down-to-earth keynote speech from a guy who’s had two start up company exits between 1998 (LinkExchange, sold to Microsoft for $265 million) and 2009 (Zappos to Amazon for $1.2 billion). Tony Hseih (pronounced Shay), an investor, CEO, serial entrepreneur, and author shared [...]
Small business owners and marketers can always use an online marketing tool that’s proven to increase interest and sales among their (hard-earned) web site visitors. Product or service Internet videos can increase the so-called ‘conversion rate’ of a website according to some business owners’ anecdotal feedback. Photo: My partner’s video cameras, Flip Minnow and 3-year [...]
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