Archive for June, 2010

B2B Social Media: How IBM Uncovers Millions of Dollars in Sales Leads

Is your small business looking for proven B2B social media marketing tactics that generate leads and sales?   Read on!  You may like this business-to-business marketing case study.  IBM shares their experiences with social media roles for subject matter experts, sales reps, and results metrics. Clark Fredricksen at eMarketer uncovers valuable social media best practices from [...]

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Small Business Success: Startup with a Big Vision Wins LHJ Do Good Award

Business owners and startups are often looking for ways to increase visibility, stand out, and get known.   Social media marketing can level the playing field for small businesses working to get known online—even on a tight budget.  However, gaining recognition and visibility is still a steep hill to climb for many small businesses.

Here’s a from-the-trenches [...]

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How to Find Time to Create Great, Ongoing Content

Are you a business owner who has (reluctantly) concluded that creating an ongoing supply fresh content for your small business website and blog is a good strategy to increase website visitors? if so, my friend and expert at Marketing with a Book, author, speaker, Henry DeVries has some tips for you.
Here’s how Henry DeVries answered [...]

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