Archive for July, 2010

Marketing Tactics That Work: How Social Media Led to Followers, Customers, and Sales for Startup GoGo Gear

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Marketing Tactics That Work: How Social Media Led to Followers, Customers, and Sales for Startup GoGo Gear

I love social media marketing success stories about small businesses and startups operating on a tiny budget.  If you’re a small business owner or entrepreneur looking to create awareness, earn interest and actually win paying customers on a budget, blogger Mary Hall’s recent interview with the founder of GoGo Gear is a must-read. Marketing expert [...]

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Putting Social Media Marketing to Work Like IBM

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Putting Social Media Marketing to Work Like IBM

Ready to put BtoB social media marketing to work for your small business to increase leads and sales like IBM?  See my earlier post here about how IBM has generated millions in sales based on social media and blogs by sales folks and others. Here’s a quick next-steps checklist to help you get started: 1.   [...]

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