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	<title>Comments on: 5 Business Goals An Online Customer Community Can Help You Achieve</title>
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		<title>By: Cheryl H</title>
		<link>http://www.smallcompanybigimage.com/5-business-goals-an-online-customer-community-can-help-you-achieve/comment-page-1/#comment-718</link>
		<dc:creator>Cheryl H</dc:creator>
		<pubDate>Wed, 11 Nov 2009 16:28:25 +0000</pubDate>
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		<description>Excellent post. I completely agree that companies using the online community software are finding themselves on the winning end of that particular relationship. In reference to point 3 - there is also a reduced cost in mass marketing, by creating the online community you are able to tap the &quot;word or mouth&quot; buzz which has become so important in todays &quot;1000 choices for every need&quot; market. Thanks again for the great article.</description>
		<content:encoded><![CDATA[<p>Excellent post. I completely agree that companies using the online community software are finding themselves on the winning end of that particular relationship. In reference to point 3 &#8211; there is also a reduced cost in mass marketing, by creating the online community you are able to tap the &#8220;word or mouth&#8221; buzz which has become so important in todays &#8220;1000 choices for every need&#8221; market. Thanks again for the great article.</p>
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