About

About Small Company, Big Image Website

 

This website has free resources just for you if you’re a business owner who wants to find more customers by developing your own website or business blog content that helps your customers solve their problems.

 

This website is for you if:

  • You’re leaving Corporate America, starting a business, and want to find new customers and clients using your business website.
  • Your small business is established and you’re looking to increase the number of customers that find you via your website or business blog.
  •  You’re launching a startup and you want to find your first customers on a limited budget.

 

About You

You’re a new business owner starting out for the first time building your Internet profile so that prospective customers in your industry can locate you when they search online for products and services like yours.

 

You’d like your online business reputation to match the same solid reputation you have with prospective customers that you meet in the real world.

 

You’re an expert in your industry with lots of experience and knowledge to share with prospective customers.  You do not have a ‘big company budget’ to hire a marketing agency to help you find your first customers.

 

You understand that many of your prospective customers and clients are going to locate you by finding your business website or blog.  Just like in the real world, you have a brief time to make a good impression on a prospective customer who finds your website, or is referred to your site by a friend or colleague.

 

About Me

During a long career in Corporate America I was comfortable when networking at industry events and promoting my company’s products and the executives and sales people I supported.  After all, I had a ‘big brand’s’ logo’ on my business card and I knew how to talk about the value the company brought to its customers.  I also had the support of lots of people to handle all of the company’s advertising, strategic marketing, public relations, branding, sales, etc.

 

Suddenly Self-Employed

 

Then, I became self-employed for the first time 10 years ago.  I was over 40 years old and now my own business name and logo were on my card.

My experience is probably not unique for folks who find themselves suddenly self-employed.  I had to learn how to network all over again.  I had to dig deep to describe the skills and value I brought to the table to my prospective small business clients.

 

I thought long and hard about how the experiences and expertise I had developed for years inside a big company would help small businesses solve problems and achieve goals.  It was like going back to first grade again.

 

It took time for me to translate my big company marketing and product management skills into the best ways of helping small businesses.  I learned how to take the problems I heard from small business owners and explain how I could help.

 

It was not a smooth journey for me.  Here’s what I learned on my road to self-employment:

 

  • Business owners all have different ways of interacting with prospective customers
  • Collaborating with my clients to brain storm ideas for new tactics is hugely beneficial
  • Everyone has their own learning curve, their unique resources and talents
  • Teaching business owners to take a step-by-step approach when learning how to blog for their business is best
  • Leave no stone unturned when developing new strategies to find customers
  • Consider EVERY marketing, public relations, business blogging, in person networking, industry association—strategy, tactic and resource you can imagine when you’re looking to find more customers

My most important lesson about being self-employed:  I learned how to translate my experiences and expertise into helping small business owners and startups find their customers.

 

What You Can Expect From Me If We Work Together

When I work with business owners, I take a deep dive to understand how they’d like best to find more customers.  Because every single business owner has a different ‘comfort zone’, I uncover each person’s biggest problems and highest goals.

 

I collaborate with my clients to understand the value they bring and how they prefer to interact on the Internet, in the real world and in anywhere else that their customers hang out.

 

Together we determine what’s not working and come up with new strategies and tactics to try.  We come up new ways of finding customers based on their customers’ likes/dislikes and the likes/dislikes of their customers’ customers.

 

 

Here are other places I hang out online:

My LinkedIn profile, click here

My Twitter account, click here