Don’t you love it when a chance meeting at a networking event goes well? When it turns into a killer prospective client conversation? Or, when you and a prospective client just click during a phone conversation that resulted from a referral. You introduce yourself and explain how you solve blue widget problems for [...]
(Updated) You’ve invested a lot of time and money into your website or business blog. Is your investment paying off? If you’re happy with the number of referrals and clients your site is generating, consider yourself fortunate. If not, read on. Begin by asking yourself this. What does your website or blog say to [...]
Starting out in business? Great. You’re joining 27 million other small businesses in the U.S. Want to avoid being among the 40 percent of small business failures each year (per CNN Money stats click here)? Even better. My top recommendation for newbies starting out in business: Create a standout, customer-friendly website. Staying [...]
If you want to find new customers on a limited budget it’s hard to find a better low-cost tool than business blogs. Or, a better investment. Unlike a Facebook page where you are a ‘renter’, with a blog, you own it and all of its content. Business blogs make it easy for you [...]
(Revised) If you apply the ways to use business blogs that I’m outlining below, your customers will have an easier time finding you online. Clients who you haven’t met face to face will get to know you through the experience and knowledge you share. With a blog, you demonstrate your subject matter expertise. Customers [...]
Updated version If you’re starting a new business and you’re like me when I started mine 10 years ago, you’ve probably got the same “butterflies in the stomach” feelings. You’ve got tons of decisions to make about things that can make you or break you! Starting with setting up your first website, there’s lots to [...]
Whether you’re an entrepreneur, a solopreneur or small to mid-size business, you might have determined that a great way to find customers is by sharing your expertise on your website, blog and other sites used by your customers. If you’re not on the expertise-sharing bandwagon yet, you may be interested in learning more. [...]
Are you a small business owner who’d like to win a year of help in your marketing and finding new customers efforts? If so, click over to Project Rev 2012 and check out the details of the second annual ‘small business marketing advisors and more’ contest sponsored by Deluxe. Be sure to do so [...]
What are Vanity Metrics? Are you tracking Vanity Metrics or Actionable Data? Hiten Shah, CEO of KISSmetrics, posed this and other juicy questions to the 150-ish attendees of a recent San Diego Tech Founders Meetup. Hiten spent the evening opening the eyes of the #leanstartup audience by telling engaging stories about which web [...]
Small Business Website Content Planning View more presentations from Cynthia Trevino My WordPress web developer pals tell me that often their business owner clients have difficulty coming up with the information needed to appear on their new websites. For many owners, writing content for a new business website is about as much fun as shoveling [...]
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