I love reading how-I-did-it interviews with successful start-up CEO’s! Especially entrepreneurs that share how they grew their small businesses by bootstrapping—pure gold. If you’re a B2B small business owner looking for real world examples of growing a small business, you’ll get great ideas from a NY Times blog interview with CEO Elizabeth Charnock of Cataphora. [...]
Andres Hernandez, CEO of BIIS Solutions, shared valuable tips to help small businesses looking to improve their online reputation. Andres presented “Online Reputation: How to Manage Consumer Reviews” this week at a RefreshSD Meetup held at Qualcomm in San Diego. Andres did an excellent job of involving us in the audience to share our suggestions [...]
Small business owners, entrepreneurs, and marketers who need to win and keep customers/clients/buyers/investors/readers/subscribers in order to be successful must read this insightful list posted by Sonia Simone at Remarkable Communication. Thanks Sonia for hitting the nail on the head 50 times over with your remarkable post of 50 Things Your Customers Wish You Knew. Thank [...]
Industrial Interface Website Video from One Step Productions on Vimeo. IndustrialInterface.com is a BtoB startup business that’s using social media marketing to reach its engineering customers, build its brand, and generate leads and sales. Industrial Interface is eliminating the hassles and time-consuming aspects of the sourcing of industrial products and services. According to the Industrial [...]
I love social media marketing success stories about small businesses and startups operating on a tiny budget. If you’re a small business owner or entrepreneur looking to create awareness, earn interest and actually win paying customers on a budget, blogger Mary Hall’s recent interview with the founder of GoGo Gear is a must-read. Marketing expert [...]
Ready to put BtoB social media marketing to work for your small business to increase leads and sales like IBM? See my earlier post here about how IBM has generated millions in sales based on social media and blogs by sales folks and others. Here’s a quick next-steps checklist to help you get started: 1. [...]
Is your small business looking for proven B2B social media marketing tactics that generate leads and sales? Read on! You may like this business-to-business marketing case study. IBM shares their experiences with social media…
Business owners and startups are often looking for ways to increase visibility, stand out, and get known. Social media marketing can level the playing field for small businesses working to get known online—even on a tight budget. However, gaining recognition and visibility is still a steep hill to climb for many small businesses. Here’s a [...]
Are you a business owner who has (reluctantly) concluded that creating an ongoing supply fresh content for your small business website and blog is a good strategy to increase website visitors? if so, my friend and expert at Marketing with a Book, author, speaker, Henry DeVries has some tips for you. Here’s how Henry DeVries [...]
If a social media marketing program is a part of your small business growth plan, here are a few basics that will set you up for success. First, you’ll want a regular supply of fresh how to articles, and other original content…
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