What are Vanity Metrics? Are you tracking Vanity Metrics or Actionable Data? Hiten Shah, CEO of KISSmetrics, posed this and other juicy questions to the 150-ish attendees of a recent San Diego Tech Founders Meetup. Hiten spent the evening opening the eyes of the #leanstartup audience by telling engaging stories about which web [...]
Finding a steady supply of fresh topics is a top barrier for entrepreneurs and small businesses when it comes to updating their websites or blogs. The most fertile source of fresh content ideas for your website and blogs is: your customers! Make it a point to always ask your customers and prospects what’s on their [...]
After being coached by the team at Deluxe Corp., one small business owner has clarified her company’s top marketing tactics. Diane Presser, Founder of Comfort Coach Transport, shares some methods she’s using to find and win new customers. These include: 1) keeping her small business website content updated monthly, 2) talking about her company with [...]
Found a great “messaging” (marketing) question and conversation on Quora. “What is the best way to communicate a value proposition?” The answer from John Greathouse’s (and related blog post) is a mini-MBA course in creating messages and getting them out for startups and small businesses. Especially B2B companies, though the lessons apply to consumer businesses [...]
Here’s a quick lesson for small businesses on the value of building trust online. And when you interact with potential customers over the phone. It also highlights the benefits absolute necessity of creating a small business website that is professional, informative and inspires trust, like Carlsbad Village Lock & Key’s website did for me. Need [...]
Your business can gain golden insights about marketing and deep customer understanding from the US restaurant with the highest sales. No matter what business you’re in, Tao Las Vegas Restaurant and Club offers many delicious marketing and customer segmentation ideas. According to BusinessWeek the Tao Las Vegas restaurant earned $59,292,345 in 2009 sales. That’s more [...]
WholeLatteLove.com is an ideal example of a consumer ecommerce website for small businesses looking to build trust online. We’ve spent about $3,000 with the “Everything Coffee” website, Whole Latte Love (TM) over the years. Here’s why. Photo: Cynthia and Jim’s (Latest) Espresso Machine My husband and I have a guilty-pleasure habit of daily lattes and [...]
CEO and Founder Alyssa Rapp of Bottlenotes.com, a popular online community for wine lovers, believes that all businesses need a social media strategy. Bottlenotes.com is a cool, active website where new and experienced wine lovers share recommendations and educate each other about favorites. Bottlenotes members also learn from the experts. According to a recent Success [...]
Andres Hernandez, CEO of BIIS Solutions, shared valuable tips to help small businesses looking to improve their online reputation. Andres presented “Online Reputation: How to Manage Consumer Reviews” this week at a RefreshSD Meetup held at Qualcomm in San Diego. Andres did an excellent job of involving us in the audience to share our suggestions [...]
Small business owners, entrepreneurs, and marketers who need to win and keep customers/clients/buyers/investors/readers/subscribers in order to be successful must read this insightful list posted by Sonia Simone at Remarkable Communication. Thanks Sonia for hitting the nail on the head 50 times over with your remarkable post of 50 Things Your Customers Wish You Knew. Thank [...]
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