If there’s one reality of new online marketing, content marketing and social media marketing—it’s that your websites must be flexible. I’ve just converted this blog to a Solostream Theme, for self-hosted WordPress websites and blogs that I think rocks for flexibility! The content areas of your small business website and blog should be changeable by [...]
Is your small business looking for proven B2B social media marketing tactics that generate leads and sales? Read on! You may like this business-to-business marketing case study. IBM shares their experiences with social media…
If your small business is looking for ways to increase the number of web visitors—as most of us are—here are seven content marketing ideas. The secret to being found online is a web site updated with an ongoing supply of fresh, relevant content when your prospects are searching for solutions. Before you can Tweet your [...]
I am always on the hunt for B2B examples of successful social media marketing tactics. IndustrialInterface.com provides sales referrals and matching between engineers and suppliers. The new company is using social media marketing to grow their small business. If you’re marketing and selling to a technical customer, you’ll be interested in how startup company IndustrialInterface.com [...]
Blog Action Day 2009 is Oct. 15. Bloggers register here!
If you’re an entrepreneur launching a new product, one of your biggest challenges is to get your shiny new object in the hands of potential buyers. For Internet services, that’s easier to do these days. You can create compelling content on a web site, like Mint.com. Then blog, market, do public relations, foster word of [...]
Bill Clinton famously said, “It’s the economy stupid.” In today’s online race to find new customers and grow your small business, “It’s the content stupid.” Success in the new world of marketing is based largely on creating and publishing killer content that attracts prospects to your site. Marketing is—always has been—99 percent education. Photo: iStock.com [...]
Source: ZDNet For you business to business marketers and owners asking for relevant examples of other btob companies “like me” that have successfully used social media as a marketing tactic–this bud’s for you. My erstwhile fellow marketers and bloggers have been on their toes and documented an interesting example, BreakingPoint Systems. Brian Carroll and Jennifer [...]
Changes in Information Resources Used During the First Half of 2009 Source: Marketing Sherpa Chart of the Week Marketing Sherpa‘s chart of the week ( July 28, 2009) provides key insights for businesses and marketers targeting buyers spending over $25,000. The survey looked at the ‘information resources’ (events, web sites, ads, etc.) most popular among [...]
Under the heading of ‘damn I wish I’d said that’ yesterday the Wall St. Journal’s Kyle Smith reviewed yet another (yawn) book on the blogosphere. Smith’s book review begins: Reading blogs, in the words of the sci-fi writer Bruce Sterling, is like being “beaten to death with croutons.” Kyle Smith’s book review is here. Photo [...]
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