If your small business is looking for ways to increase the number of web visitors—as most of us are—here are seven content marketing ideas. The secret to being found online is a web site updated with an ongoing supply of fresh, relevant content when your prospects are searching for solutions.
Before you can Tweet your way [...]
I am always on the hunt for B2B examples of successful social media marketing tactics. IndustrialInterface.com provides sales referrals and matching between engineers and suppliers. The new company is using social media marketing to grow their small business.
If you’re marketing and selling to a technical customer, you’ll be interested in how startup company [...]
Blog Action Day 2009 is Oct. 15. Bloggers register here!
If you’re an entrepreneur launching a new product, one of your biggest challenges is to get your shiny new object in the hands of potential buyers. For Internet services, that’s easier to do these days. You can create compelling content on a web site, like Mint.com. Then blog, market, do public relations, foster word of [...]
Bill Clinton famously said, “It’s the economy stupid.” In today’s online race to find new customers and grow your small business, “It’s the content stupid.”
Success in the new world of marketing is based largely on creating and publishing killer content that attracts prospects to your site. Marketing is—always has been—99 percent education.
Photo: iStock.com
The so-called ‘content [...]
Source: ZDNet
For you business to business marketers and owners asking for relevant examples of other btob companies “like me” that have successfully used social media as a marketing tactic–this bud’s for you.
My erstwhile fellow marketers and bloggers have been on their toes and documented an interesting example, BreakingPoint Systems.
Brian Carroll and Jennifer Leggio both [...]
Changes in Information Resources Used During the First Half of 2009
Source: Marketing Sherpa Chart of the Week
Marketing Sherpa’s chart of the week ( July 28, 2009) provides key insights for businesses and marketers targeting buyers spending over $25,000. The survey looked at the ‘information resources’ (events, web sites, ads, etc.) most popular among these [...]
Under the heading of ‘damn I wish I’d said that’ yesterday the Wall St. Journal’s Kyle Smith reviewed yet another (yawn) book on the blogosphere. Smith’s book review begins:
Reading blogs, in the words of the sci-fi writer Bruce Sterling, is like being “beaten to death with croutons.”
Kyle Smith’s book review is here.
Photo source: Flickr, [...]
DemandGen Report surveyed 218 BtoB sales and marketing professionals and found that social media is (actually) driving leads and helping to connect with prospects. The study took place in June. (DemandGen Report is an online publication that focuses on sales and marketing automation tools to help companies drive growth.)
Source: DemandGen Report
LinkedIn (58 percent) and company [...]
Source: iStock.com
Business-to-business (B2B) companies that have been on the fence about the usefulness of social media marketing will enjoy a recent blog post at Businessknowhow.com. Jean Van Rensselar, a public relations firm owner published a post titled, ‘B2B Skip the Social Media Marketing’.
She builds a comprehensive case about the B2B risks of using social media. [...]
Small Company Big Image blog is a resource for small businesses & marketers that want to use new media to generate leads and grow their companies, by Cynthia Trevino.
