The benefits of developing a set of ideal buyer personas are huge if you’re looking to attract more prospects and generate more leads for your B2B company. This applies if you’re using traditional marketing, social media marketing, or both. (Here is an excellent post on ‘humanizing’ your buyers.) Your marketing, sales and customer interactions will [...]
Sure wish I’d written this awesome B2B post by Jeremy Victor “Buyer Personas: Where (and How!) to Start”! He does an excellent job of explaining this all-important small business marketing step. Buyer personas are composites (descriptions or profiles) of all of the characteristics of your ideal B2B customer. Personas help you to improve your marketing [...]
ProductCamp SoCal, Nov. 6, 2010 I attended ProductCamp SoCal at California State University Fullerton’s Mihaylo College of Business on Saturday. What a rich experience! With timely topics, generous speakers, enthusiastic participants and a top-notch volunteer team of organizers, ProductCamp SoCal was an “unconference”. An “unconference” works like this: a bunch of great people propose interesting [...]
Warrillow Weekly published a lemonade-cool successful marketing case study—complete with budget. The bank’s Marketing EVP used traditional tactics in a (good, old fashioned) integrated marketing campaign to generate leads: opt-in email, signage, give-aways, cold hard cash and radio spots. This marketing budget/execution example has useful lessons for small businesses, even if your marketing budget is [...]
Today I listened to a MarketingProfs’s webinar from March 7, 2007 and heard a different view point of the uses of Buyer Personas to really understand your customers (my earlier post here on personas) from expert Tamara Adlin. She talked about marketing successes companies have had using personas—like increasing sales, improving use of a web [...]
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