How a Bank Won Small Businesses by Really Understanding Their Customers (Personas)
Warrillow Weekly published a lemonade-cool successful marketing case study—complete with budget.
The bank’s Marketing EVP used traditional tactics in a (good, old fashioned) integrated marketing campaign to generate leads: opt-in email, signage, give-aways, cold hard cash and radio spots.
This marketing budget/execution example has useful lessons for small businesses, even if your marketing budget is no where […]
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