If you’re a small business looking online to improve your business marketing, find new customers, or check out how other small business owners are solving problems like yours, maybe you’ve used a social networking site like Facebook or LinkedIn.
It’s hard to read a business publication or go online without finding an article on the pros […]
Nate Whitehill, talented blogger, designer of John Chow.com, and CEO of Unique Blog Designs sat down for an interview with me recently.
At Unique Blog Designs, since its founding in August 2007, Nate and his partners have designed over 120 blogs for businesses and organizations. Nate shares his expertise and experiences about helping John Chow.com (Top 100 Technorati […]
Podcast with Nate Whitehill, CEO of Unique Blog Designs About Small Business Blogging [30:21m]:
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In your efforts to generate leads via new media (or via any other media), it’s getting harder and harder to not consider the potential behind online video. At least it is for me.
Creating compelling content for your target market and posting it on YouTube just might be the lead generation tactic of the year decade.
At […]
Now is the time when, among tons of other business and personal decisions (do I just take a room at the local fitness center?), we must decide on the best strategies and tools to generate leads and grow our businesses in the New Year.
And by best of course we mean: what is the […]
I’m looking forward to attending the Blog World Expo & New Media Conference in Las Vegas next month. Of the other blogging seminars I’ve experienced, this one has the most intriguing speakers and topics. And I like that the newly launched organization of the same name, is based in my neck of the woods—San Diego […]
If your company markets and sells to businesses, it is difficult to find examples of successful lead generation campaigns using social networks. Successes using social networking sites by consumer companies abound. Thanks to the intrepid Marketing Sherpa team, we have a rare business-to-business example with the recent case study from Information Builders, an enterprise software […]
The eyes of most (and by most I mean all) CEOs, owners and executives of the small to mid-size companies I know still glaze over when I say the words “blog”, “online community”, or “social media marketing”.
My personal challenge is to find a way to explain the "new marketing/public relations” two-way dialogs and authentic […]
Small companies and business owners are missing new customer acquisition opportunities by not clarifying who their customers really are. Sure, we all say we know our target audiences and customers. But how well do we really? I always say that I feel like I am starting at square one when a business owner or marketer […]
The Wall Street Journal’s Carol Hymowitz in her ‘In the Lead’ column yesterday shares some great findings about how business to business (B2B) sales is changing with more CEOs and top executives actively participating in the actual sales process.
Gone are the days of CEO, high-level ‘say hello’ customer meetings. I think there are important […]
Smart companies of all sizes are benefiting from what Wired magazine (April 2007) refers to as, ‘Radical Transparency’. Its cover article is titled, The See-Through CEO. Clive Thompson’s lively look at the (dramatically) open communication in business that results from CEO blogging. My view is, this article describes the new, new public relations for companies. […]
