This begins a series of posts for small business owners, startups and B2B marketers that are new to using social media to grow their companies. Or, are ready to reconsider established marketing tactics and look for new ways to achieve customer and business growth.
Every dollar and every minute you spend on marketing tactics is for [...]
Customers love valuable, specific, no-nonsense, problem-solving content that’s easily accessible on the Web. Content that answers questions, saves time or helps to meet goals. As a business owner, creating and publishing strong web content is a key marketing tactic at your disposal.
You’ll want an ongoing process to create and publish web site content that [...]
Looking for content ideas for your small business blog or web site? Read on!
The three most common questions that business owners/marketers ask me when the subject of starting a small business blog comes up (right after, jeez do I really need a blog?):
“What do I write about on a blog?”
“What kind of content should I [...]
If you’re a small business owner or marketer in the business-to-business space, successful social media examples are hard to come by. But I have unearthed a sterling example for you! Well, I actually did my reading over the weekend thanks to the Groundswell team…
In their newest book Charlene Li (formerly of Forrester and founder of [...]
When working to make their company better known, JER Envirotech put its customers first and created a great success story from a lead generation campaign and more.
According to a case study at MarketingProfs (subscription required) JER Envirotech (TM) needed to make itself better known and more credible. JER makes eco-friendly thermoplastic biocomposite materials used by [...]
If you’re interested in how social media and Web 2.0 are moving into small business, this post is for you.
Yesterday we began our interview (here) with Jim Burns, CEO of Burns Engineering, about how his small business decided to adopt Web 2.0 and social media in order to have rich conversations with their customers more [...]
If you’re a CEO in manufacturing, engineering, or, well, a small to mid-sized business, you’ll want to dip into this Web 2.0 /social media (2-part) interview. Find out from Jim Burns, the temperature expert CEO of Burns Engineering, the reasons he’s adopted social media, business blogging, Twitter and is building an online community for his [...]
As a small or midsize business owner or marketer, you can always use a good example of successful business-to-business social media marketing. Small business CEOs tell me they find how-to social media marketing examples helpful. In case you missed this insightful Cisco high-tech 2008 Web 2.0 product launch case study (like I did) here’s a [...]
I love it when companies do the right thing; you know something for their customers! JetBlue Airways offers an excellent example today for small companies.
JetBlue’s now offering to give full ticket refunds to passengers who booked and paid for flights and then lost their jobs. Now this is a timely, sensitive promotion, given [...]
Before Web 2.0 made the world of marketing (sort of) easier, small business could pick up marketing ideas from the big guys. Now we have social networking sites, blogs and online communities.
Humm—the tables have turned. Wall St. Journal today has article about how Microsoft is actually taking a page from small companies with its new [...]
Small Company Big Image blog is a resource for small businesses & marketers that want to use new media to generate leads and grow their companies, by Cynthia Trevino.
