If you’re looking to reduce sales cycles and get your prospects more engaged in a conversation, having the right content is key. Marketing Sherpa just published a preview of a new joint study with Knowledge Storm. They recently surveyed over 3,000 end users registered in KnowledgeStorm’s database to find out how they feel about content [...]
Deborah Grove, a successful entrepreneur and founder of Green IT is Sustainable summed up the challenges of the consumer-generated, word-of-mouth, I-decide-when-to-buy world succinctly yesterday when she said to me, “There is no more selling.” Well, if there is no more selling—what replaces it? A new role, not just for sales, but for marketing too. Especially [...]
In this blog, I often highlight business marketing ideas from large firms that smaller companies could learn from and even adopt. And then there’s this. Recently the Wall Street Journal wrote about a big business marketing idea that I do not recommend. Not if you’re a small business interested in credible marketing that leads to [...]
In November I posted about an article in eWeek that interviewed companies using web 2.0 tools wikis (web sites that are easily editable by web visitors). I promised to add the link to eWeek’s excellent article,so here it is. Enjoy! For those who didn’t catch my original post: The eWeek article demonstrated how big and [...]
Finding cool companies that are putting Web 2.0 tools to work in their business marketing is fun for me. (So I’m easily entertained.) I love sharing this stuff. Autodesk is a F1000 design software and services company that is serious about the new, new marketing. They’re having two-way (markets-as-conversations) online dialogues with their customers. A [...]
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