I love social media marketing success stories about small businesses and startups operating on a tiny budget. If you’re a small business owner or entrepreneur looking to create awareness, earn interest and actually win paying customers on a budget, blogger Mary Hall’s recent interview with the founder of GoGo Gear is a must-read.
Marketing expert Mary [...]
Did you enjoy this post? If so subscribe to our RSS Feed.
As a small business owner you’re wearing a ton of hats—entrepreneur, chief sales person, accountant, product developer, customer service rep, and more. If you’d like to jump on the social media marketing bandwagon, great! Social media marketing is really the way business gets done now. It’s time to put on your publisher’s hat.
Before you fire [...]
Did you enjoy this post? If so subscribe to our RSS Feed.
If your small business is looking for ways to increase the number of web visitors—as most of us are—here are seven content marketing ideas. The secret to being found online is a web site updated with an ongoing supply of fresh, relevant content when your prospects are searching for solutions.
Before you can Tweet your way [...]
Did you enjoy this post? If so subscribe to our RSS Feed.
Looking for content ideas for your small business blog or web site? Read on!
The three most common questions that business owners/marketers ask me when the subject of starting a small business blog comes up (right after, jeez do I really need a blog?):
“What do I write about on a blog?”
“What kind of content should I [...]
Did you enjoy this post? If so subscribe to our RSS Feed.
7-13-09 Update: Here is link to Guy’s blog where he published all of the links he discussed at this event.
This morning 600 people gathered in La Jolla (San Diego) to hear Guy Kawasaki talk about “Social Media to Market Your Business”.
Photo source: Adjix TwitPic
Guy treated us to a powerful tutorial on how he uses social [...]
Did you enjoy this post? If so subscribe to our RSS Feed.
Small business blogs are pretty common these days, but some entrepreneurs question how a small business blog can help them. I hear questions all the time like:
Sure business blogs are great, but for me?
I just put up a new web site. Now I need a blog?
Who would read it?
What would I write about?
I [...]
Did you enjoy this post? If so subscribe to our RSS Feed.
If you’re an entrepreneur–or are thinking like one–bootstrapping ideas that work for startups (how to market, launch a new business or how to create partnerships) are also great for all small business owners, no matter how long you’ve been around. So on Thursday, June 10 I spent an insightful afternoon at the Digital Media Center [...]
Did you enjoy this post? If so subscribe to our RSS Feed.
If you’re looking to make your small business more easily found online (who isn’t?) and you’re already publishing a company blog good for you! Congrats! And if your business blog is separate from your company web site—double congrats!
I think you should always have your business blog separate from your company web site. Why? More chances [...]
Did you enjoy this post? If so subscribe to our RSS Feed.
I love it when companies do the right thing; you know something for their customers! JetBlue Airways offers an excellent example today for small companies.
JetBlue’s now offering to give full ticket refunds to passengers who booked and paid for flights and then lost their jobs. Now this is a timely, sensitive promotion, given [...]
Did you enjoy this post? If so subscribe to our RSS Feed.
Before Web 2.0 made the world of marketing (sort of) easier, small business could pick up marketing ideas from the big guys. Now we have social networking sites, blogs and online communities.
Humm—the tables have turned. Wall St. Journal today has article about how Microsoft is actually taking a page from small companies with its new [...]
Did you enjoy this post? If so subscribe to our RSS Feed.
