Whether you’re an entrepreneur, a solopreneur or small to mid-size business, you might have determined that a great way to find customers is by sharing your expertise on your website, blog and other sites used by your customers. If you’re not on the expertise-sharing bandwagon yet, you may be interested in learning more. [...]
Are you a small business owner who’d like to win a year of help in your marketing and finding new customers efforts? If so, click over to Project Rev 2012 and check out the details of the second annual ‘small business marketing advisors and more’ contest sponsored by Deluxe. Be sure to do so [...]
After a few years of working with business owners and startups to develop and add a business blog to their websites, I’ve identified five key success factors. Blogging for your business is a different animal than most traditional marketing tactics. A successful business blog is not a marketing campaign that has a start and stop [...]
I love social media marketing success stories about small businesses and startups operating on a tiny budget. If you’re a small business owner or entrepreneur looking to create awareness, earn interest and actually win paying customers on a budget, blogger Mary Hall’s recent interview with the founder of GoGo Gear is a must-read. Marketing expert [...]
As a small business owner you’re wearing a ton of hats—entrepreneur, chief sales person, accountant, product developer, customer service rep, and more. If you’d like to jump on the social media marketing bandwagon, great! Social media marketing is really the way business gets done now. It’s time to put on your publisher’s hat. Before you [...]
If your small business is looking for ways to increase the number of web visitors—as most of us are—here are seven content marketing ideas. The secret to being found online is a web site updated with an ongoing supply of fresh, relevant content when your prospects are searching for solutions. Before you can Tweet your [...]
Looking for content ideas for your small business blog or web site? Read on! The three most common questions that business owners/marketers ask me when the subject of starting a small business blog comes up (right after, jeez do I really need a blog?): “What do I write about on a blog?” “What kind of [...]
7-13-09 Update: Here is link to Guy’s blog where he published all of the links he discussed at this event. This morning 600 people gathered in La Jolla (San Diego) to hear Guy Kawasaki talk about “Social Media to Market Your Business”. Photo source: Adjix TwitPic Guy treated us to a powerful tutorial on how [...]
Small business blogs are pretty common these days, but some entrepreneurs question how a small business blog can help them. I hear questions all the time like: Sure business blogs are great, but for me? I just put up a new web site. Now I need a blog? Who would read it? What would I [...]
If you’re an entrepreneur–or are thinking like one–bootstrapping ideas that work for startups (how to market, launch a new business or how to create partnerships) are also great for all small business owners, no matter how long you’ve been around. So on Thursday, June 10 I spent an insightful afternoon at the Digital Media Center [...]
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