Archive for the 'Finding Customers' Category

Marketing Tactics That Work: How Social Media Led to Followers, Customers, and Sales for Startup GoGo Gear

I love social media marketing success stories about small businesses and startups operating on a tiny budget.  If you’re a small business owner or entrepreneur looking to create awareness, earn interest and actually win paying customers on a budget, blogger Mary Hall’s recent interview with the founder of GoGo Gear is a must-read.
Marketing expert Mary [...]

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Finding Time for Social Media Marketing in Your Small Business

As a small business owner you’re wearing a ton of hats—entrepreneur, chief sales person, accountant, product developer, customer service rep, and more.   If you’d like to jump on the social media marketing bandwagon, great!  Social media marketing is really the way business gets done now. It’s time to put on your publisher’s hat.
Before you fire [...]

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How to: 7 Content Marketing Tactics to Increase Web Site Visitors

If your small business is looking for ways to increase the number of web visitors—as most of us are—here are seven content marketing ideas.  The secret to being found online is a web site updated with an ongoing supply of fresh, relevant content when your prospects are searching for solutions.
Before you can Tweet your way [...]

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How to Find Content for Your Small Business Blog or Web Site

Looking for content ideas for your small business blog or web site?  Read on!
The three most common questions that business owners/marketers ask me when the subject of starting a small business blog comes up (right after, jeez do I really need a blog?):

“What do I write about on a blog?”
“What kind of content should I [...]

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Social Media Marketing, Twitter Lesson from Guy Kawasaki

7-13-09 Update:  Here is link to Guy’s blog where he published all of the links he discussed at this event.
This morning 600 people gathered in La Jolla (San Diego) to hear Guy Kawasaki talk about “Social Media to Market Your Business”.
Photo source: Adjix TwitPic
Guy treated us to a powerful tutorial on how he uses social [...]

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How a Small Business Blog Can Help Launch A New Product Online

Small business blogs are pretty common these days, but some entrepreneurs question how a small business blog can help them.  I hear questions all the time like:

Sure business blogs are great, but for me?
I just put up a new web site. Now I need a blog?
Who would read it?
What would I write about?
I [...]

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Bootstrapping Ideas for Startups and Small Businesses from Digital Media Center, Orange County

If you’re an entrepreneur–or are thinking like one–bootstrapping ideas that work for startups  (how to market, launch a new business or how to create partnerships) are also great for all small business owners, no matter how long you’ve been around.  So on Thursday, June 10 I spent an insightful afternoon at the Digital Media Center [...]

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Small Business Blogs and Web Sites, Not Happy Together

If you’re looking to make your small business more easily found online (who isn’t?) and you’re already publishing a company blog good for you!  Congrats!  And if your business blog is separate from your company web site—double congrats!
I think you should always have your business blog separate from your company web site.  Why? More chances [...]

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JetBlue Listens (Hard) to It’s Customers!

I love it when companies do the right thing; you know something for their customers! JetBlue Airways offers an excellent example today for small companies.
JetBlue’s now offering to give full ticket refunds to passengers who booked and paid for flights and then lost their jobs. Now this is a timely, sensitive promotion, given [...]

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Small Business Marketing: Cost-Savings Idea from Microsoft?

Before Web 2.0 made the world of marketing (sort of) easier, small business could pick up marketing ideas from the big guys. Now we have social networking sites, blogs and online communities.
Humm—the tables have turned. Wall St. Journal today has article about how Microsoft is actually taking a page from small companies with its new [...]

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Small Company Big Image blog is a resource for small businesses & marketers that want to use new media to generate leads and grow their companies, by Cynthia Trevino.

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