If you’re a small business looking online to improve your business marketing, find new customers, or check out how other small business owners are solving problems like yours, maybe you’ve used a social networking site like Facebook or LinkedIn.
It’s hard to read a business publication or go online without finding an article on the pros […]
When speaking with startup company founders and small business owners, I constantly ask how they are marketing their products and services. How are they getting the word out to their target customers? How do startups build buzz?
In short, how do small businesses leverage that best of all possible small business marketing power tools—word of mouth? […]
Small business blogs are now a must-have for most companies that find buyers via the Internet. Especially small businesses that know that many of their buyers are finding them as a result of Internet search engines and want to be easy-to-find on the Internet. There are tons of blogs by marketing companies […]
If your company markets and sells to businesses, it is difficult to find examples of successful lead generation campaigns using social networks. Successes using social networking sites by consumer companies abound. Thanks to the intrepid Marketing Sherpa team, we have a rare business-to-business example with the recent case study from Information Builders, an enterprise software […]
The highlight of today’s Wall St. Journal small business blog article is about how Sequence, Inc. is now finding customers from their web site, based on the owner’s blog.
The excellent article covers the pluses and minuses of business blogs launched by entrepreneurs and small business owners. This article highlights a few small business owners that […]
Today I listened to a MarketingProfs’s webinar from March 7, 2007 and heard a different view point of the uses of Buyer Personas to really understand your customers (my earlier post here on personas) from expert Tamara Adlin. She talked about marketing successes companies have had using personas—like increasing sales, improving use of a web […]
Small companies and business owners are missing new customer acquisition opportunities by not clarifying who their customers really are. Sure, we all say we know our target audiences and customers. But how well do we really? I always say that I feel like I am starting at square one when a business owner or marketer […]
I spoke to three different business people today (two small business owners & one mid-sized corporate person) who had a similar so-called pain point in common. (Honest, I didn’t even ask them.)
Email marketing is not working.
Prospects are not responding to email pitches.
Even members/customers that have “opted in” to a company’s email list aren’t […]
Since Time magazine named “You” the 2006 Person of the Year, small businesses might want to take a deep breath and look at some ways to participate. And by the way grow their businesses. It’s all about the collaboration on the so-called Web 2.0 by, well, anyone and everyone who wants to participate.
Time says in […]
