The highlight of today’s Wall St. Journal small business blog article is about how Sequence, Inc. is now finding customers from their web site, based on the owner’s blog. The excellent article covers the pluses and minuses of business blogs launched by entrepreneurs and small business owners. This article highlights a few small business owners [...]
Today I listened to a MarketingProfs’s webinar from March 7, 2007 and heard a different view point of the uses of Buyer Personas to really understand your customers (my earlier post here on personas) from expert Tamara Adlin. She talked about marketing successes companies have had using personas—like increasing sales, improving use of a web [...]
Small companies and business owners are missing new customer acquisition opportunities by not clarifying who their customers really are. Sure, we all say we know our target audiences and customers. But how well do we really? I always say that I feel like I am starting at square one when a business owner or marketer [...]
I spoke to three different business people today (two small business owners & one mid-sized corporate person) who had a similar so-called pain point in common. (Honest, I didn’t even ask them.) Email marketing is not working. Prospects are not responding to email pitches. Even members/customers that have “opted in” to a company’s email list [...]
Customer evangelists are a business marketing person’s dream. Customer evangelists love your product, your service and your company. They tell everyone they know how they cannot live without your widget or service. Customer evangelists become your unpaid sales force. What’s not to love? Unfortunately, back here on earth, these angelic customers do not always let [...]
Since Time magazine named “You” the 2006 Person of the Year, small businesses might want to take a deep breath and look at some ways to participate. And by the way grow their businesses. It’s all about the collaboration on the so-called Web 2.0 by, well, anyone and everyone who wants to participate. Time says [...]
WOMMA (Word of Mouth Marketing Association) posted five tips on becoming a Company Evangelist for your company (dated 5-31-06). Below are Betsy Weber’s five tips. Betsy Weber was a panelist at the June WOMBAT event (my post about event) in San Francisco. She is delightful and was helpful to everyone at our table—sharing her experiences [...]
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