Now is the time when, among tons of other business and personal decisions (do I just take a room at the local fitness center?), we must decide on the best strategies and tools to generate leads and grow our businesses in the New Year.
And by best of course we mean: what is the […]
If your company markets and sells to businesses, it is difficult to find examples of successful lead generation campaigns using social networks. Successes using social networking sites by consumer companies abound. Thanks to the intrepid Marketing Sherpa team, we have a rare business-to-business example with the recent case study from Information Builders, an enterprise software […]
Small businesses looking for lessons in how to differentiate their products from competitors, can take a quick lesson from an article about small business Magnatag Visible Systems in today’s Wall St. Journal, Taking the ‘Common’ Out of ‘Commodity’ Custom Whiteboards Set Tiny Factory Apart From Generic Rivals. The company sells a highly commoditized business office […]
Social media marketing is emerging as a viable business-to-business marketing, public relations option. It is even becoming a useful so-called Web 2.0 tool for executing business strategy, as companies obtain valuable customer preferences and opinions from their online communities.
Here is a PowerPoint (definitely not a Web 2.0 tool) I created to explain to a group […]
The Wall Street Journal’s Carol Hymowitz in her ‘In the Lead’ column yesterday shares some great findings about how business to business (B2B) sales is changing with more CEOs and top executives actively participating in the actual sales process.
Gone are the days of CEO, high-level ‘say hello’ customer meetings. I think there are important […]
ClickZ covers a study about how adults visit social networking sites online. Enid Burns wrote the article ‘Marketing to Social Networking Sites’, Targeted, and provides some interesting takeaways for marketers. The study found that,
“One in four adult Internet users in the U.S. regularly visits popular social networking sites, according to “iProspect Social Networking User […]
Successful marketing now requires that we master the arts of writing, publishing, search engine optimization/marketing, and conversation, among others. Now Uncle Seth says we would do well to adopt the crop rotation practices of farmers when creating email marketing. Seth’s Rotating Crops post says,
"Sure, every farmer knows that rotating crops helps the soil recover and […]
Yesterday, Jeanette Gibson of Cisco’s new media group talked about the launch of their new Web 2.0 site on October 2. (See my post here about the site.) Why did Cisco add Web 2.0 features? They’ve recognized that there is a shift of power in the market, according to Jeanette. They are […]
