Are you a small business owner who’d like to win a year of help in your marketing and finding new customers efforts? If so, click over to Project Rev 2012 and check out the details of the second annual ‘small business marketing advisors and more’ contest sponsored by Deluxe. Be sure to do so [...]
Your business can gain golden insights about marketing and deep customer understanding from the US restaurant with the highest sales. No matter what business you’re in, Tao Las Vegas Restaurant and Club offers many delicious marketing and customer segmentation ideas. According to BusinessWeek the Tao Las Vegas restaurant earned $59,292,345 in 2009 sales. That’s more [...]
Beth Negus Viveiros wrote a cool B2B marketing case study blog post about an old dog—er pig—that’s learned the tricks of new marketing extremely well. There are tons of lessons for small businesses to “hog” (borrow) from the way business-to-business company New Pig manages its marketing, its blog and its branding. New Pig invents, manufactures [...]
It may seem to you that lately all small business marketing and Internet marketing how-to sites and blogs are focused on the newest social media trend. Me too! My friend Joel Williams, The Blog Tech Guy, reminds us–not so fast. In his guest post below, Joel explains that as a small business owner, you can [...]
It was a real treat last week at a conference to hear a down-to-earth keynote speech from a guy who’s had two start up company exits between 1998 (LinkExchange, sold to Microsoft for $265 million) and 2009 (Zappos to Amazon for $1.2 billion). Tony Hseih (pronounced Shay), an investor, CEO, serial entrepreneur, and author shared [...]
Small business owners and marketers can always use an online marketing tool that’s proven to increase interest and sales among their (hard-earned) web site visitors. Product or service Internet videos can increase the so-called ‘conversion rate’ of a website according to some business owners’ anecdotal feedback. Photo: My partner’s video cameras, Flip Minnow and 3-year [...]
DemandGen Report surveyed 218 BtoB sales and marketing professionals and found that social media is (actually) driving leads and helping to connect with prospects. The study took place in June. (DemandGen Report is an online publication that focuses on sales and marketing automation tools to help companies drive growth.) Source: DemandGen Report LinkedIn (58 percent) [...]
Successful business-to-business marketing is a tough road. No matter how hard we try, most B2B products don’t have the sizzle of an iPod. But one untapped resource all B2B companies have is real customers with authentic, from-the-trenches stories to tell about how your products and services helped them to be successful. So, how about putting [...]
7-13-09 Update: Here is link to Guy’s blog where he published all of the links he discussed at this event. This morning 600 people gathered in La Jolla (San Diego) to hear Guy Kawasaki talk about “Social Media to Market Your Business”. Photo source: Adjix TwitPic Guy treated us to a powerful tutorial on how [...]
If you’re an entrepreneur–or are thinking like one–bootstrapping ideas that work for startups (how to market, launch a new business or how to create partnerships) are also great for all small business owners, no matter how long you’ve been around. So on Thursday, June 10 I spent an insightful afternoon at the Digital Media Center [...]
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