If you’re looking for from-the-trenches B2B marketing strategies and tactics that work, you’ll want to check out what two marketing gurus from Service-Now.com have to share. Tuesday night in San Diego, two marketing superstars from 4-year old startup Service-now.com delivered an in-depth, insightful view of a business and marketing success story. Matt French, Brian Surritt, [...]
If you’re a CEO in manufacturing, engineering, or, well, a small to mid-sized business, you’ll want to dip into this Web 2.0 /social media (2-part) interview. Find out from Jim Burns, the temperature expert CEO of Burns Engineering, the reasons he’s adopted social media, business blogging, Twitter and is building an online community for his [...]
Photo source: Wikipedia, Flickr Thanks to our friends at ZZYZX Snapjack, a cool startup that designs and sells patented professional instrument cables, we attended a wonderful charity event last night. It was NAMM’s (National Assn. of Music Merchants) 17th annual Muriel Anderson’s All Star Guitar Night. Captivating guitarists entertained us with lovely, innovative music—often sounding [...]
Before Web 2.0 made the world of marketing (sort of) easier, small business could pick up marketing ideas from the big guys. Now we have social networking sites, blogs and online communities. Humm—the tables have turned. Wall St. Journal today has article about how Microsoft is actually taking a page from small companies with its [...]
Thanks to the credit-crunch/growing-unemployment end of the recession, many small businesses are losing sales and customers. They’re in a crisis situation, in danger of closing. Desperate times call for, well, any measure you can get your hands on. So, I thought it might help you, or a small business owner you know, to revisit a [...]
Photo Source: Flickr, Thorsten (TK)’s Photostream Small businesses can always use more (lower cost) ideas for growing in this suckey economy. So I’m always trolling for small business marketing (customer) strategies, tactics to beg, borrow or outright steal. Yesterday I hit the marketing mother load. At the San Diego AeA Sales roundtable discussion, Sales Strategies [...]
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