When speaking with startup company founders and small business owners, I constantly ask how they are marketing their products and services. How are they getting the word out to their target customers? How do startups build buzz?
In short, how do small businesses leverage that best of all possible small business marketing power tools—word of mouth? […]
Stories about how business blogs help small businesses reach out to customers, get known, attract buyers and grow their small companies are common. Here is a story about how using a blog helped (saved) a small business owner when she was facing a financial crisis. Thanks to Todd Nelson, contributor to the Star Tribune newspaper for […]
Small business blogs are now a must-have for most companies that find buyers via the Internet. Especially small businesses that know that many of their buyers are finding them as a result of Internet search engines and want to be easy-to-find on the Internet. There are tons of blogs by marketing companies […]
Warrillow Weekly published a lemonade-cool successful marketing case study—complete with budget.
The bank’s Marketing EVP used traditional tactics in a (good, old fashioned) integrated marketing campaign to generate leads: opt-in email, signage, give-aways, cold hard cash and radio spots.
This marketing budget/execution example has useful lessons for small businesses, even if your marketing budget is no where […]
Raza Imam at Boycott Software Sweatshops blog is an outstanding example of small business blogging at its (humorous) finest. I love his "about Me" bio here–to the point and honest. Raza’s blog is a way to win the hearts and minds of small/mid-size and startup companies that could benefit from the services of his offshore […]
Small business owners are routinely encouraged to follow the advice of marketing folks like me about growing your business. Using blogs, etc. Of course, SMBI (Small Company, Big Image!) and its cohorts live and breathe this stuff. I mean, why to blog (my previous cases are made here and here) and other new media (so […]
The highlight of today’s Wall St. Journal small business blog article is about how Sequence, Inc. is now finding customers from their web site, based on the owner’s blog.
The excellent article covers the pluses and minuses of business blogs launched by entrepreneurs and small business owners. This article highlights a few small business owners that […]
Small businesses looking for lessons in how to differentiate their products from competitors, can take a quick lesson from an article about small business Magnatag Visible Systems in today’s Wall St. Journal, Taking the ‘Common’ Out of ‘Commodity’ Custom Whiteboards Set Tiny Factory Apart From Generic Rivals. The company sells a highly commoditized business office […]
Business owners and business marketers in the audience gained some key insights from a talk today at the San Diego Venture Group’s 5th Annual Venture Summit (a gathering of California venture capitalists). The keynote speaker (actually, interviewee) was Josh Berman, Co-Founder and COO at MySpace.com. MySpace is the largest social networking site (my earlier […]
