CEO and Founder Alyssa Rapp of Bottlenotes.com, a popular online community for wine lovers, believes that all businesses need a social media strategy. Bottlenotes.com is a cool, active website where new and experienced wine lovers share recommendations and educate each other about favorites. Bottlenotes members also learn from the experts. According to a recent Success [...]
I love reading how-I-did-it interviews with successful start-up CEO’s! Especially entrepreneurs that share how they grew their small businesses by bootstrapping—pure gold. If you’re a B2B small business owner looking for real world examples of growing a small business, you’ll get great ideas from a NY Times blog interview with CEO Elizabeth Charnock of Cataphora. [...]
I love social media marketing success stories about small businesses and startups operating on a tiny budget. If you’re a small business owner or entrepreneur looking to create awareness, earn interest and actually win paying customers on a budget, blogger Mary Hall’s recent interview with the founder of GoGo Gear is a must-read. Marketing expert [...]
Business owners and startups are often looking for ways to increase visibility, stand out, and get known. Social media marketing can level the playing field for small businesses working to get known online—even on a tight budget. However, gaining recognition and visibility is still a steep hill to climb for many small businesses. Here’s a [...]
How Service-now.com is Beating the Goliath(s) in the IT Management Software Space Shannon Free-Cleveland, UCSD Extension, Matt French & Rhett Glauser of Service-now.com (San Diego, Dec. 3, 2009) Does your small B2B business have a great story to tell and no one is listening? Are your primary B2B lead generation tools cold calling and large [...]
I am always on the hunt for B2B examples of successful social media marketing tactics. IndustrialInterface.com provides sales referrals and matching between engineers and suppliers. The new company is using social media marketing to grow their small business. If you’re marketing and selling to a technical customer, you’ll be interested in how startup company IndustrialInterface.com [...]
Small business owners are busy juggling the slow/mixed economy, staying competitive and marketing and selling their products and services. Blog Action Day is a reminder that we must add to our to-do lists: making a contribution to the welfare of the environment. We all know we need to do more to help the planet and [...]
Source: ZDNet For you business to business marketers and owners asking for relevant examples of other btob companies “like me” that have successfully used social media as a marketing tactic–this bud’s for you. My erstwhile fellow marketers and bloggers have been on their toes and documented an interesting example, BreakingPoint Systems. Brian Carroll and Jennifer [...]
Successful business-to-business marketing is a tough road. No matter how hard we try, most B2B products don’t have the sizzle of an iPod. But one untapped resource all B2B companies have is real customers with authentic, from-the-trenches stories to tell about how your products and services helped them to be successful. So, how about putting [...]
When working to make their company better known, JER Envirotech put its customers first and created a great success story from a lead generation campaign and more. According to a case study at MarketingProfs (subscription required) JER Envirotech (TM) needed to make itself better known and more credible. JER makes eco-friendly thermoplastic biocomposite materials used [...]
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