Marketing Tactics That Work: How Social Media Led to Followers, Customers, and Sales for Startup GoGo Gear

I love social media marketing success stories about small businesses and startups operating on a tiny budget.  If you’re a small business owner or entrepreneur looking to create awareness, earn interest and actually win paying customers on a budget, blogger Mary Hall’s recent interview with the founder of GoGo Gear is a must-read.
Marketing expert Mary [...]

Small Business Success: Startup with a Big Vision Wins LHJ Do Good Award

Business owners and startups are often looking for ways to increase visibility, stand out, and get known.   Social media marketing can level the playing field for small businesses working to get known online—even on a tight budget.  However, gaining recognition and visibility is still a steep hill to climb for many small businesses.

Here’s a from-the-trenches [...]

How to: Use Social Media to Increase Your Visibility and Get People Listening

How Service-now.com is Beating the Goliath(s) in the IT  Management Software Space
Shannon Free-Cleveland, UCSD Extension, Matt French & Rhett Glauser of Service-now.com  (San Diego, Dec. 3, 2009)

Does your small B2B business have a great story to tell and no one is listening?

Are your primary B2B lead generation tools cold calling and large (pricey) industry events?

Do [...]

How to: Use Social Media to Increase Visits, Leads Like IndustrialInterface.com

I am always on the hunt for B2B examples of successful social media marketing tactics. IndustrialInterface.com provides sales referrals and matching between engineers and suppliers. The new company is using social media marketing to grow their small business. 
If you’re marketing and selling to a technical customer, you’ll be interested in how startup company [...]

Blog Action Day Climate Change & Small Business Success Stories in CA

Small business owners are busy juggling the slow/mixed economy, staying competitive and marketing and selling their products and services.  Blog Action Day is a reminder that we must add to our to-do lists: making a contribution to the welfare of the environment.
We all know we need to do more to help the planet [...]

Marketing Tactics & Successful Case Study in the B2B Marketplace

Source: ZDNet
For you business to business marketers and owners asking for relevant examples of other btob companies “like me” that have successfully used social media as a marketing tactic–this bud’s for you.
My erstwhile fellow marketers and bloggers have been on their toes and documented an interesting example, BreakingPoint Systems.
Brian Carroll and Jennifer Leggio both [...]

How Online Video Case Studies Help Market B2B Services

Successful business-to-business marketing is a tough road.  No matter how hard we try, most B2B products don’t have the sizzle of an iPod.
But one untapped resource all B2B companies have is real customers with authentic, from-the-trenches stories to tell about how your products and services helped them to be successful.  
So, how about putting a [...]

How a Manufacturer Put Its Customers First in a White Paper and Won Leads, Positive PR

When working to make their company better known, JER Envirotech put its customers first and created a great success story from a lead generation campaign and more.
According to a case study at MarketingProfs (subscription required) JER Envirotech (TM) needed to make itself better known and more credible.   JER makes  eco-friendly thermoplastic biocomposite materials used by [...]

How Service-Now.com Attracts Customers, Grows Fast and Uses Word of Mouth Marketing All on a Shoestring Budget

If you’re looking for from-the-trenches B2B marketing strategies and tactics that work, you’ll want to check out what two marketing gurus from Service-Now.com have to share.
Tuesday night in San Diego, two marketing superstars from 4-year old startup Service-now.com delivered an in-depth, insightful view of a business and marketing success story.
Matt French, Brian Surritt, Marketing Director, [...]

Small Business Social Media, Online Community Marketing Examples

This is a follow up to my previous post on Reasons to Build an Online Community Around Your Products. Here are two business-to-business examples of how small (to midsized) businesses have used social media marketing and online communities.  One BtoB example is for lead generation and the other for product development.
Thanks to Marketing Sherpa for [...]