How Service-now.com is Beating the Goliath(s) in the IT Management Software Space
Shannon Free-Cleveland, UCSD Extension, Matt French & Rhett Glauser of Service-now.com (San Diego, Dec. 3, 2009)
Does your small B2B business have a great story to tell and no one is listening?
Are your primary B2B lead generation tools cold calling and large (pricey) industry events?
Do [...]
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I am always on the hunt for B2B examples of successful social media marketing tactics. IndustrialInterface.com provides sales referrals and matching between engineers and suppliers. The new company is using social media marketing to grow their small business.
If you’re marketing and selling to a technical customer, you’ll be interested in how startup company [...]
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Small business owners are busy juggling the slow/mixed economy, staying competitive and marketing and selling their products and services. Blog Action Day is a reminder that we must add to our to-do lists: making a contribution to the welfare of the environment.
We all know we need to do more to help the planet [...]
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Source: ZDNet
For you business to business marketers and owners asking for relevant examples of other btob companies “like me” that have successfully used social media as a marketing tactic–this bud’s for you.
My erstwhile fellow marketers and bloggers have been on their toes and documented an interesting example, BreakingPoint Systems.
Brian Carroll and Jennifer Leggio both [...]
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Successful business-to-business marketing is a tough road. No matter how hard we try, most B2B products don’t have the sizzle of an iPod.
But one untapped resource all B2B companies have is real customers with authentic, from-the-trenches stories to tell about how your products and services helped them to be successful.
So, how about putting a [...]
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When working to make their company better known, JER Envirotech put its customers first and created a great success story from a lead generation campaign and more.
According to a case study at MarketingProfs (subscription required) JER Envirotech (TM) needed to make itself better known and more credible. JER makes eco-friendly thermoplastic biocomposite materials used by [...]
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If you’re looking for from-the-trenches B2B marketing strategies and tactics that work, you’ll want to check out what two marketing gurus from Service-Now.com have to share.
Tuesday night in San Diego, two marketing superstars from 4-year old startup Service-now.com delivered an in-depth, insightful view of a business and marketing success story.
Matt French, Brian Surritt, Marketing Director, [...]
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This is a follow up to my previous post on Reasons to Build an Online Community Around Your Products. Here are two business-to-business examples of how small (to midsized) businesses have used social media marketing and online communities. One BtoB example is for lead generation and the other for product development.
Thanks to Marketing Sherpa for [...]
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Warrillow and Co. recently published research indicating that only 41% of small business owners have websites. Are you surprised? I sure was.
About that time I got a shout out from a nice PR person, Matt Langan, at WIX suggesting I might want to blog about WIX. WIX is a tool that allows small businesses to [...]
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When speaking with startup company founders and small business owners, I constantly ask how they are marketing their products and services. How are they getting the word out to their target customers? How do startups build buzz?
In short, how do small businesses leverage that best of all possible small business marketing power tools—word of mouth? [...]
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