Small businesses looking for lessons in how to differentiate their products from competitors, can take a quick lesson from an article about small business Magnatag Visible Systems in today’s Wall St. Journal, Taking the ‘Common’ Out of ‘Commodity’ Custom Whiteboards Set Tiny Factory Apart From Generic Rivals. The company sells a highly commoditized business office [...]
Business owners and business marketers in the audience gained some key insights from a talk today at the San Diego Venture Group’s 5th Annual Venture Summit (a gathering of California venture capitalists). The keynote speaker (actually, interviewee) was Josh Berman, Co-Founder and COO at MySpace.com. MySpace is the largest social networking site (my earlier post [...]
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