This begins a series of posts for small business owners, startups and B2B marketers that are new to using social media to grow their companies. Or, are ready to reconsider established marketing tactics and look for new ways to achieve customer and business growth.
Every dollar and every minute you spend on marketing tactics is for [...]
Gary Vaynerchuk, the New York Times/Wall St. Journal best-selling author of “Crush It! Why Now is the Time to Cash in on Your Passion” is a savvy businessperson that every entrepreneur, small business owner, marketer, CEO, etc. can learn from.
He’s raised the business use of blogging, online video, and Twitter to an art form. He’s [...]
How Service-now.com is Beating the Goliath(s) in the IT Management Software Space
Shannon Free-Cleveland, UCSD Extension, Matt French & Rhett Glauser of Service-now.com (San Diego, Dec. 3, 2009)
Does your small B2B business have a great story to tell and no one is listening?
Are your primary B2B lead generation tools cold calling and large (pricey) industry events?
Do [...]
Erik Qualman has done for social media what the Freakonomics guys have done for recent social history and economics. In case you missed it, his video below is insightful, entertaining and eye-opening.
In his video Qualman asks, “Is Social Media a Fad or the biggest shift since the Industrial Revolution?”
If you’re a small [...]
If your small business is looking for ways to increase the number of web visitors—as most of us are—here are seven content marketing ideas. The secret to being found online is a web site updated with an ongoing supply of fresh, relevant content when your prospects are searching for solutions.
Before you can Tweet your way [...]
For B2B companies looking for social media suggestions from other business owners, here are 5 suggestions from a startup. T. Brian Jones, President and Founder of IndustrialInterface.com shares key recommendations from his recent successful experience using social media here.
He and his partners have gone from a brand new startup site a few months ago [...]
I am always on the hunt for B2B examples of successful social media marketing tactics. IndustrialInterface.com provides sales referrals and matching between engineers and suppliers. The new company is using social media marketing to grow their small business.
If you’re marketing and selling to a technical customer, you’ll be interested in how startup company [...]
Source: SmallCompanyBigImage.com
Building and maintaining a quality small business website is essential to your success. (Unless you’re one of the few businesses whose customers do not use the Internet to search for solutions.) Creating the site concept, design and then getting it built with its gazillion details, is a huge project—no matter what size your company [...]
“An online community is: Where a group of people with similar goals or interests connect and exchange information using web tools.” Jeremiah K. Owyang, Web-Strategist Blog
Some businesses in non-media industries are (still) asking how using social media, social networks, Twitter, etc. actually impacts their company’s success. The business advantages of mastering social media marketing are [...]
If you’re an entrepreneur launching a new product, one of your biggest challenges is to get your shiny new object in the hands of potential buyers. For Internet services, that’s easier to do these days. You can create compelling content on a web site, like Mint.com. Then blog, market, do public relations, foster word of [...]
Small Company Big Image blog is a resource for small businesses & marketers that want to use new media to generate leads and grow their companies, by Cynthia Trevino.
