Sometimes one extra small outreach (email, post, call) can make a big difference. Here’s a brief social marketing tactics success story. Recently, Jim Butz, my partner, was preparing to be a judge for MiraCosta College’s Business and Entrepreneurship Center’s Young Entrepreneur Program (YEP) Pitch It! event. So I published a post on his blog SoCalBuzz [...]
ProductCamp SoCal, Nov. 6, 2010 I attended ProductCamp SoCal at California State University Fullerton’s Mihaylo College of Business on Saturday. What a rich experience! With timely topics, generous speakers, enthusiastic participants and a top-notch volunteer team of organizers, ProductCamp SoCal was an “unconference”. An “unconference” works like this: a bunch of great people propose interesting [...]
I love social media marketing success stories about small businesses and startups operating on a tiny budget. If you’re a small business owner or entrepreneur looking to create awareness, earn interest and actually win paying customers on a budget, blogger Mary Hall’s recent interview with the founder of GoGo Gear is a must-read. Marketing expert [...]
Ready to put BtoB social media marketing to work for your small business to increase leads and sales like IBM? See my earlier post here about how IBM has generated millions in sales based on social media and blogs by sales folks and others. Here’s a quick next-steps checklist to help you get started: 1. [...]
Is your small business looking for proven B2B social media marketing tactics that generate leads and sales? Read on! You may like this business-to-business marketing case study. IBM shares their experiences with social media…
Business owners and startups are often looking for ways to increase visibility, stand out, and get known. Social media marketing can level the playing field for small businesses working to get known online—even on a tight budget. However, gaining recognition and visibility is still a steep hill to climb for many small businesses. Here’s a [...]
If a social media marketing program is a part of your small business growth plan, here are a few basics that will set you up for success. First, you’ll want a regular supply of fresh how to articles, and other original content…
As a small business owner you’re wearing a ton of hats—entrepreneur, chief sales person, accountant, product developer, customer service rep, and more. If you’d like to jump on the social media marketing bandwagon, great! Social media marketing is really the way business gets done now. It’s time to put on your publisher’s hat. Before you [...]
This begins a series of posts for small business owners, startups and B2B marketers that are new to using social media to grow their companies. Or, are ready to reconsider established marketing tactics and look for new ways to achieve customer and business growth. Every dollar and every minute you spend on marketing tactics is [...]
Gary Vaynerchuk, the New York Times/Wall St. Journal best-selling author of “Crush It! Why Now is the Time to Cash in on Your Passion” is a savvy businessperson that every entrepreneur, small business owner, marketer, CEO, etc. can learn from. He’s raised the business use of blogging, online video, and Twitter to an art form. [...]
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