It’s not just your kids, employees and friends flocking to user generated media, social networking sites such as MySpace, YouTube and Wikipedia. Here is yet another indication that businesses are using these so-called Web 2.0 social networking (social media) capabilities to communicate with both employees and customers and to market to prospects and customers. This [...]
This post is a contribution to Jordan Behan’s request for ideas for a presentation he is putting together on how businesses can use social media (Web 2.0) to connect directly with customers. Jordan’s blog is TellTenFriends. I suggest that Jordan’s presentation include examples about business-to-business companies’ use of social media. Most social media success stories [...]
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