If you’re looking for from-the-trenches B2B marketing strategies and tactics that work, you’ll want to check out what two marketing gurus from Service-Now.com have to share. Tuesday night in San Diego, two marketing superstars from 4-year old startup Service-now.com delivered an in-depth, insightful view of a business and marketing success story. Matt French, Brian Surritt, [...]
If you’re a small business owner looking for examples of how companies have used social media to increase customer participation, loyalty and sales, Sony is a good example. Even if they are ginormous. MarketingProfs (premium article) did a nice job of profiling this Sony social media marketing case study early this year. Sony began their [...]
This is the final post in my 3-part interview with Jim Burns, CEO of Burns Engineering about his team’s adoption of Web 2.0 and social media to engage their temperature measurement customers in the instrumentation industry. Part 1 of our interview is here. The second post is here. Q. Tell us about your plans to [...]
If you’re interested in how social media and Web 2.0 are moving into small business, this post is for you. Yesterday we began our interview (here) with Jim Burns, CEO of Burns Engineering, about how his small business decided to adopt Web 2.0 and social media in order to have rich conversations with their customers [...]
If you’re a CEO in manufacturing, engineering, or, well, a small to mid-sized business, you’ll want to dip into this Web 2.0 /social media (2-part) interview. Find out from Jim Burns, the temperature expert CEO of Burns Engineering, the reasons he’s adopted social media, business blogging, Twitter and is building an online community for his [...]
Building a Community with Social Media and Web 2.0 – A Cisco Product Launch Case Study View more presentations from LaSandra Brill As a small or midsize business owner or marketer, you can always use a good example of successful business-to-business social media marketing. Small business CEOs tell me they find how-to social media marketing [...]
Warrillow and Co. recently published research indicating that only 41% of small business owners have websites. Are you surprised? I sure was. About that time I got a shout out from a nice PR person, Matt Langan, at WIX suggesting I might want to blog about WIX. WIX is a tool that allows small businesses [...]
A steady stream of laughter ensues when I tell my friends and small business clients I am attending Drupal Camp in Los Angeles this weekend. (After I explain that Drupal is an open source type of software that creates fabulous web sites that let visitors become members and companies host tons of efficient/exciting activities.) When [...]
Welcome to Small Company Big Image’s new look and new home! Thanks to Nate Whitehill and the team at Unique BlogDesigns! I met them in November at BlogWorld Expo. Nate is an Internet and Business Blogging Strategist. Also, a top blogger at Nate Whitehill dot com. Nate launched his blog in January of 2007 and [...]
Small business owners—well all of us—need to save time. Especially if you (wish to) follow blogs or other frequently updated sites online. RSS, or Really Simple Syndication, is a little understood time-saver. Many of us associate RSS as a complex “Web 2.0 term” if at all. My friends say, …yeah I’ve heard of RSS…” Though [...]
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