A picture is worth a thousand words. Or a gazillion dollars. This view of Web 2.0, created by Yael Elish, CEO of eSnips (a cool social content sharing site) and posted at Down the Avenue Blog, is intriguing. The original intent of the Web 2.0 ecosystem image and the posts by a Business 2.0 editor [...]
It’s not just your kids, employees and friends flocking to user generated media, social networking sites such as MySpace, YouTube and Wikipedia. Here is yet another indication that businesses are using these so-called Web 2.0 social networking (social media) capabilities to communicate with both employees and customers and to market to prospects and customers. This [...]
This post is a contribution to Jordan Behan’s request for ideas for a presentation he is putting together on how businesses can use social media (Web 2.0) to connect directly with customers. Jordan’s blog is TellTenFriends. I suggest that Jordan’s presentation include examples about business-to-business companies’ use of social media. Most social media success stories [...]
Yesterday, Jeanette Gibson of Cisco’s new media group talked about the launch of their new Web 2.0 site on October 2. (See my post here about the site.) Why did Cisco add Web 2.0 features? They’ve recognized that there is a shift of power in the market, according to Jeanette. They are changing the way [...]
The Blog Business Summit’s (in Seattle) first set of panelists today was Jeanette Gibson from Cisco, Corporate Communications and John Starkweather of Microsoft. They shared insights about how their companies were adopting the so-called new media—blogs, wikis (web sites that can be updated by web visitors), and podcasts, etc.. At Microsoft the openness started with [...]
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