How to: Use Social Media to Increase Your Visibility and Get People Listening

How Service-now.com is Beating the Goliath(s) in the IT  Management Software Space
Shannon Free-Cleveland, UCSD Extension, Matt French & Rhett Glauser of Service-now.com  (San Diego, Dec. 3, 2009)

Does your small B2B business have a great story to tell and no one is listening?

Are your primary B2B lead generation tools cold calling and large (pricey) industry events?

Do [...]

How Service-Now.com Attracts Customers, Grows Fast and Uses Word of Mouth Marketing All on a Shoestring Budget

If you’re looking for from-the-trenches B2B marketing strategies and tactics that work, you’ll want to check out what two marketing gurus from Service-Now.com have to share.
Tuesday night in San Diego, two marketing superstars from 4-year old startup Service-now.com delivered an in-depth, insightful view of a business and marketing success story.
Matt French, Brian Surritt, Marketing Director, [...]

Survival Marketing: Reaching Out To Your Community in a Time of Crisis

Thanks to the credit-crunch/growing-unemployment end of the recession, many small businesses are losing sales and customers. They’re in a crisis situation, in danger of closing.  Desperate times call for, well, any measure you can get your hands on.  So, I thought it might help you, or a small business owner you know, to revisit a [...]

Small Business Marketing & More: Social Networking Can Be a Friend Indeed Article at TheStreet.com

If you’re a small business looking online to improve your business marketing, find new customers, or check out how other small business owners are solving problems like yours, maybe you’ve used a social networking site like Facebook or LinkedIn.
It’s hard to read a business publication or go online without finding an article on the pros [...]

Building Word of Mouth Marketing in Startups & Small Business: DiRTY Red Athletic Gear for Women

When speaking with startup company founders and small business owners, I constantly ask how they are marketing their products and services.   How are they getting the word out to their target customers?   How do startups build buzz? 
In short, how do small businesses leverage that best of all possible small business marketing power tools—word of mouth?  [...]

Marketing Strategies to Grow Your Small Business in 2008: My Top 5 Tips

Now is the time when, among tons of other business and personal decisions (do I just take a room at the local fitness center?), we must decide on the best strategies and tools to generate leads and grow our businesses in the New Year.
And by best of course we mean: what is the cheapest, fastest [...]

A Company Blog: Not Ready To Start One? You Can Still Tap Into the Power of the Business Blog

In the age of Google and search engine marketing, getting your name or your company’s name out on the Web is crucial.  Online public relations is a great way to pump up your word of mouth marketing. Search engines like lots of things that are common to new media (blogs and Podcasts):
Why?  New media, [...]

How to Use Buyer Personas to Find Customers and Prospects

Small companies and business owners are missing new customer acquisition opportunities by not clarifying who their customers really are.  Sure, we all say we know our target audiences and customers. But how well do we really?  I always say that I feel like I am starting at square one when a business owner or marketer [...]