The fun folks at Grasshopper Group are out to solve problems for startups, small businesses and entrepreneurs—one widget/service at a time. The latest: How to make it simple for your raving fans to refer others to your business? Use Spreadable’s Tell a Friend Widget. You can add the customized widget to your website and emails. [...]
It was a real treat last week at a conference to hear a down-to-earth keynote speech from a guy who’s had two start up company exits between 1998 (LinkExchange, sold to Microsoft for $265 million) and 2009 (Zappos to Amazon for $1.2 billion). Tony Hseih (pronounced Shay), an investor, CEO, serial entrepreneur, and author shared [...]
If you’re looking for from-the-trenches B2B marketing strategies and tactics that work, you’ll want to check out what two marketing gurus from Service-Now.com have to share. Tuesday night in San Diego, two marketing superstars from 4-year old startup Service-now.com delivered an in-depth, insightful view of a business and marketing success story. Matt French, Brian Surritt, [...]
Thanks to the credit-crunch/growing-unemployment end of the recession, many small businesses are losing sales and customers. They’re in a crisis situation, in danger of closing. Desperate times call for, well, any measure you can get your hands on. So, I thought it might help you, or a small business owner you know, to revisit a [...]
If you’re a small business looking online to improve your business marketing, find new customers, or check out how other small business owners are solving problems like yours, maybe you’ve used a social networking site like Facebook or LinkedIn. It’s hard to read a business publication or go online without finding an article on the [...]
When speaking with startup company founders and small business owners, I constantly ask how they are marketing their products and services. How are they getting the word out to their target customers? How do startups build buzz? In short, how do small businesses leverage that best of all possible small business marketing power tools—word of [...]
Now is the time when, among tons of other business and personal decisions (do I just take a room at the local fitness center?), we must decide on the best strategies and tools to generate leads and grow our businesses in the New Year. And by best of course we mean: what is the cheapest, [...]
In the age of Google and search engine marketing, getting your name or your company’s name out on the Web is crucial. Online public relations is a great way to pump up your word of mouth marketing. Search engines like lots of things that are common to new media (blogs and Podcasts): Why? New media, [...]
Small companies and business owners are missing new customer acquisition opportunities by not clarifying who their customers really are. Sure, we all say we know our target audiences and customers. But how well do we really? I always say that I feel like I am starting at square one when a business owner or marketer [...]
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