When speaking with startup company founders and small business owners, I constantly ask how they are marketing their products and services. How are they getting the word out to their target customers? How do startups build buzz?
In short, how do small businesses leverage that best of all possible small business marketing power tools—word of mouth? […]
Small business blogs are now a must-have for most companies that find buyers via the Internet. Especially small businesses that know that many of their buyers are finding them as a result of Internet search engines and want to be easy-to-find on the Internet. There are tons of blogs by marketing companies […]
After seeing dozens of news stories about the “Will It Blend?” online videos from Blendtec (the devices blend golf balls, cigarette lighters, iPhone…) seeing the results from this now- legendary small business marketing tactic is impressive.
According to Inc.com Magazine , Blendtec’s viral online videos netted not only 35 million YouTube views but a nice bump in […]
All business marketing efforts can benefit from (more) customer testimonials. Testimonials from delighted cusotmers are the holy grail for marketing and word of mouth marketing. John Jantsch, award-winning blogger and owner of Duct Tape Marketing, found a great online tool to make it easy to obtain testimonials (here is John’s post).
The name of the service […]
