Wow. What a great analysis. I really appreciate you writing in detail about buyer personas here. Thank you. And also thanks for reading my book.

For my own business, I think of several buyer personas: 1) people who hire speakers for conferences (and might want to book me) 2) people who want to learn more about online thought leadership and viral marketing (and may read by blog or book) and 3) people responsible for online marketing at companies (who may want to hire me to run a seminar for their company).

Each one of those buyer personas are very different, even though the “product” they buy is my knowledge.

My friend Adele Revella has a nice quote. When people say to her “Adele, do I really have to build buyer persona profiles for each buyer persona?” Adele answers like this: “When I hear this question, I am reminded of the sign in my dentist’s office — ‘You don’t have to floss all of your teeth, just the ones you want to keep’”.

Thanks again and take care.

David