Comments on: Marketing Insights from Tony Hsieh, CEO of Zappos and the Author of “Delivering Happiness” Book http://www.smallcompanybigimage.com/marketing-insights-from-tony-hsieh-ceo-of-zappos-and-the-author-of-delivering-happiness-book/ Business Blogs That Work Sun, 25 Sep 2011 11:57:37 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: Cynthia Trevino http://www.smallcompanybigimage.com/marketing-insights-from-tony-hsieh-ceo-of-zappos-and-the-author-of-delivering-happiness-book/comment-page-1/#comment-1327 Cynthia Trevino Thu, 27 May 2010 21:33:13 +0000 http://www.smallcompanybigimage.com/?p=798#comment-1327 Hi Leslie--I agree that indirectly they may be spending on marketing--but they've overall invested most heavily in culture. They really trusted their customers to do the 'heavy lifting' marketing for them. I think it's a great lesson in how word of mouth works. Hi Leslie–I agree that indirectly they may be spending on marketing–but they’ve overall invested most heavily in culture. They really trusted their customers to do the ‘heavy lifting’ marketing for them. I think it’s a great lesson in how word of mouth works.

]]> By: Leslie M http://www.smallcompanybigimage.com/marketing-insights-from-tony-hsieh-ceo-of-zappos-and-the-author-of-delivering-happiness-book/comment-page-1/#comment-1308 Leslie M Thu, 13 May 2010 17:00:37 +0000 http://www.smallcompanybigimage.com/?p=798#comment-1308 Thank Cynthia! Saw Tony's speech in Anaheim too. Awesome. FYI-Zapppos does not have a billion in revenue. That is something called gross merchandise sales, whatever that means. Amazon reported Q4 earnings earlier this month and Zappos made 200 million for the quarter. As we all know, social media, search engines, pr and free shipping are marketing costs so clearly they spend money on marketing. Heck there is even a puppet commercial running on TV for Zappos and my hubby's outdoor mag has an ad for them for shoes so can't say they don't do advertising either really:-) But I do love the culture stuff. Yum. Thank Cynthia! Saw Tony’s speech in Anaheim too. Awesome.

FYI-Zapppos does not have a billion in revenue. That is something called gross merchandise sales, whatever that means. Amazon reported Q4 earnings earlier this month and Zappos made 200 million for the quarter. As we all know, social media, search engines, pr and free shipping are marketing costs so clearly they spend money on marketing. Heck there is even a puppet commercial running on TV for Zappos and my hubby’s outdoor mag has an ad for them for shoes so can’t say they don’t do advertising either really:-) But I do love the culture stuff. Yum.

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