Comments on: Marketing Tactics & Successful Case Study in the B2B Marketplace http://www.smallcompanybigimage.com/marketing-tactics-successful-case-study-in-the-b2b-marketplace/ Business Blogs That Work Sun, 25 Sep 2011 11:57:37 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Sam Howley http://www.smallcompanybigimage.com/marketing-tactics-successful-case-study-in-the-b2b-marketplace/comment-page-1/#comment-1626 Sam Howley Tue, 24 Aug 2010 02:32:38 +0000 http://www.smallcompanybigimage.com/?p=570#comment-1626 It's good to read an article with some specifics about how "social media" was actually used. I would posit that a key element of BreakingPoints success was their focus on measuring what they did and the results. Simply the act of measuring something requires a focus that many marketing efforts lack. The other point that occurs to me is the simple fact that increasing the number of people who read, hear or see information about you business will help drive growth. I mean it's possibly true that the power of new online marketing opportunities is not really in their sophisticated targeting and community building but simply that they are one more way to get people to know about your business and products. My two cents anyway. Cheers Sam It’s good to read an article with some specifics about how “social media” was actually used.

I would posit that a key element of BreakingPoints success was their focus on measuring what they did and the results. Simply the act of measuring something requires a focus that many marketing efforts lack.

The other point that occurs to me is the simple fact that increasing the number of people who read, hear or see information about you business will help drive growth.

I mean it’s possibly true that the power of new online marketing opportunities is not really in their sophisticated targeting and community building but simply that they are one more way to get people to know about your business and products.

My two cents anyway.

Cheers
Sam

]]> By: Case Study Crunch: IT and Technical « The Cube http://www.smallcompanybigimage.com/marketing-tactics-successful-case-study-in-the-b2b-marketplace/comment-page-1/#comment-1322 Case Study Crunch: IT and Technical « The Cube Wed, 26 May 2010 15:57:39 +0000 http://www.smallcompanybigimage.com/?p=570#comment-1322 [...] multiplies entertainment on first ever pan-euro community (PDF) Iabuk / MySpace // Date unknown . Marketing Tactics & Successful Case Study in the B2B Marketplace Small Company Big Image // Date unknown . Successful Social Networking, Social Media Product [...] [...] multiplies entertainment on first ever pan-euro community (PDF) Iabuk / MySpace // Date unknown . Marketing Tactics & Successful Case Study in the B2B Marketplace Small Company Big Image // Date unknown . Successful Social Networking, Social Media Product [...]

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