Social Media Shifts from Fad to Small Business Requirement

Erik Qualman has done for social media what the Freakonomics guys have done for recent social history and economics. In case you missed it, his video below is insightful, entertaining and eye-opening.

In his video Qualman asks, “Is Social Media a Fad or the biggest shift since the Industrial Revolution?”

If you’re a small business owner that is still sitting on the sidelines of social media marketing, watching this video is a wise use of 4 minutes.

Best quote: “We no longer search for news–it finds us. In the near term we won’t search any longer for products and services–they will find us via social media”

My favorite small business-impacting stats from the video:

– If Facebook were a country it would be the 4th largest (China, India, US, Facebook)
– 25% of search results on world’s top 20 largest brands are links to User Generated Content
– 34% of the world’s 200,000,000 bloggers post opinions about products and brands
– For most brands, their social graph is a more important ranking than their rank on Google

Read Erik Qualman’s list of statistic sources here. The 180+ blog post comments are interesting too.

Are your small business products and services ready to be found via social media?

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Category: Social Media, Social Networking, Word of Mouth

About the Author

I work with people in business who want to identify, get in front of + connect with their perfect customers. I am passionate about this work because business as usual is over. People won't buy from you until they know/like/trust you + know your "why". My name is Cynthia Trevino and I'm changing the way business is done.

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Comments (1)

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  1. Erik Qualman says:


    Thanks for the kind words! I love Freakonomics and that is what I was striving to do with my book Socialnomics and the supporting videos (one of them is above).

    Hence your comments have made my weekend!!!

    Best, equalman
    Author of #1 Best Seller Socialnomics