Successful B2B Use of Online Video by Serena Software

If you are marketing and selling to other businesses and looking for ideas about how social media works in the B2B space, this Bud’s (post is) for you!  Though Serena is a midsized firm, the social media approach could be adapted for small businesses selling B2B.

The video below is about a successful business-to-business social media campaign launched by a midsized application software company.  Serena also develops “business mashups” for functional areas inside a company such as finance and HR. Using imaginative online video and their own YouTube channel, according to their VP of Marketing, Serena Software:

• created conversations
• raised awareness
• generated web site visits and leads

Here is the VP’s 3-minute backstory.

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Check out their creative videos, Serena’s YouTube Channel is here.  Could you see your company launching a program like this one?