Don’t you love it when a chance meeting at a networking event goes well? When it turns into a killer prospective client conversation? Or, when you and a prospective client just click during a phone conversation that resulted from a referral. You introduce yourself and explain how you solve blue widget problems for [...]
(Updated) You’ve invested a lot of time and money into your website or business blog. Is your investment paying off? If you’re happy with the number of referrals and clients your site is generating, consider yourself fortunate. If not, read on. Begin by asking yourself this. What does your website or blog say to [...]
Starting out in business? Great. You’re joining 27 million other small businesses in the U.S. Want to avoid being among the 40 percent of small business failures each year (per CNN Money stats click here)? Even better. My top recommendation for newbies starting out in business: Create a standout, customer-friendly website. Staying [...]
If you want to find new customers on a limited budget it’s hard to find a better low-cost tool than business blogs. Or, a better investment. Unlike a Facebook page where you are a ‘renter’, with a blog, you own it and all of its content. Business blogs make it easy for you [...]
(Revised) If you apply the ways to use business blogs that I’m outlining below, your customers will have an easier time finding you online. Clients who you haven’t met face to face will get to know you through the experience and knowledge you share. With a blog, you demonstrate your subject matter expertise. Customers [...]
Small Business Website Content Planning View more presentations from Cynthia Trevino My WordPress web developer pals tell me that often their business owner clients have difficulty coming up with the information needed to appear on their new websites. For many owners, writing content for a new business website is about as much fun as shoveling [...]
After a few years of working with business owners and startups to develop and add a business blog to their websites, I’ve identified five key success factors. Blogging for your business is a different animal than most traditional marketing tactics. A successful business blog is not a marketing campaign that has a start and stop [...]
Small businesses and entrepreneurs that are (still) thinking about launching a company blog can get some bold inspiration from Feefighters’ blog. Feefighters is a comparison shopping website for credit card processing. The site’s unique auction process and comparison engine allows them to save businesses 40% on average on their credit card processing. This B2B blog [...]
Are you a B2B startup or small business without a business blog? Been waiting for the blogging “craze” to subside? Hum….. If you’re a head-in-the-sand entrepreneur about business blogging, here’s a powerful “blog post” at BtoB Online you should read. “Is blogging over?” documents several excellent reasons to launch your B2B blog. Here are just [...]
What do comic books, movie titles and your worst trip ever have to do with finding stellar topics for your business blog? You’ll just have to check out the meaty post about Creating Compelling Content over at Copyblogger by Danny Iny. After reading Danny’s post “21 Ways to Create Compelling Content When You Don’t Have [...]
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